Best Energy Website Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Premier Internet Award Competition, WebAwards, Provides Best Practices for Energy Web Design

WebAward.org - The Web Marketing Association, host of leading website awards competition WebAwards, recently released the 2009 Internet Standards Assessment Report (ISAR), which includes specific benchmarking data to help the energy industry create more award-winning websites.

"As the standard of excellence for websites continues to increase, web visitors are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association. "The best Energy Websites, both consumer and B2B, are true e-commerce sites designed to build a long term relationship with users and key constituencies, including government regulators and shareholders."

The WebAwards competition evaluates energy websites on seven criteria that combined create effective websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Energy Web sites have closely matched the ISAR Index for the past five years, although for most of them, they have underperformed the Index by only a slight
margin. Energy Web sites are strong in design, content, copywriting, and ease of use. They matched the 5-year criteria benchmark in copywriting and ease of use and
slightly underperformed in the other areas.

The 2008 WebAward for Best Energy Web site went to B•U•T for DuPont in Energy.

Other past winners include:
--    2007 Dell Global Site Design for Dell Earth
--    2006 Edison International for Edison International's website
--    2005 Macquarium for AGL Resources
--    2004 Abengoa Bioenergy for Abengoa Bioenergy Corp.
--    2003 APS for aps.com E-care
--    2002 Rhino Internet Solutions for Arizona Public Service
--    2001 TXU Global and AGENCY.COM for TXU Global Internet's website
--    2000 Cole & Weber for betterbricks.com
--    1999 CITGO Petroleum Group for CITGO.com
--    1998 Yankee Energy System, Inc. for YES Corporate Site
--    1997 Yankee Energy System, Inc. for yankeegas.com

Companies and organizations wishing to have their energy Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at WebAward.org.

To request your copy of the 2009 WebAward ISAR report, please visit: WebAward.org

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association will soon be accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The energy industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Energy Web site of 2009. Participants will receive valuable feedback and the opportunity to earn peer recognition. The deadline for entry is May 29, 2009 and the WebAward Web site is located at WebAward.org.

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward.org.

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WILLIAM RICE
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