Best Food Website Trends Detailed in New Report from the Web Marketing Association

Share Article

Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Food Industry Web Design - The Web Marketing Association, host of leading website awards competition WebAwards, released the 2009 Internet Standards Assessment Report (ISAR) to help the food industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "The best food websites are extensions of their offline brands. Using audio and video embedded into the web page creates a cohesive brand experience for the user."

The WebAwards competition judges food websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Food industry Web sites have generally outperformed the ISAR index for the past seven years. They matched the index in 2001 and fell below in 1999 and 2000. The
consistently strong web development scores over the past five years has resulted in the industry beating the 5-year criteria benchmark averages in all areas. Food industry Web sites are best at content and design and tend to be weaker in innovation, interactivity, and technology.

The 2008 WebAward for Best Food Web site went to XylemCCI for Jack Link's Beef Jerky Web site.

Other past winners include:
--    2007 Biggs|Gilmore forPop-Tarts
--    2006 Publicis Net for Coca Cola BlaK
--    2005 These Days & Sara Lee for Jacqmotte Escape
--    2004 Emerald of California
--    2003 Fairytale Brownies for
--    2002 Fry, Inc for Hickory Farms
--    2001 Luminant Worldwide for Skittles

A complete list of past winners can be found at

Companies and organizations wishing to have their food Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2009 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The food industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Food Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at

About the WebAwards:
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website