Best University Website Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for University Web Design - The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help universities and colleges create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "To increase effectiveness, university websites need to find the appropriate balance between a fiscally-minded administration and an extremely web-savvy student body."

The WebAwards competition judges university websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

University Web sites have demonstrated split performance within the ISAR index. They outperformed the index five times, underperformed five times, and matched the index twice. 2008 resulted in dismally low scores compared to the WebAward
average. University sites have outperformed the 5-year criteria benchmark averages in copywriting and matched the average in design and content. As an industry they score highest in content, copywriting, ease of use, and design, but lag in innovation,
technology, and interactivity.

The 2008 WebAward for Best University Website went to Market United Murdoch University Switching.

Other past winners include:

  • 2007 The Art Institute of Pittsburgh for The Art Institute of Pittsburgh Web site
  • 2006 Xavier University for the Road to Xavier website
  • 2005 Geary Interactive for San Diego State University Timeline
  • 2004 School of Visual Arts
  • 2003 160over90 for Chestnut Hill College Admissions Site
  • 2002 University of Houston for the Division of University Advancement website

A complete list of past winners can be found at

Companies and organizations wishing to have their university Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2009 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The university industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best University Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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