I set an attractive price point to gain a niche in the barbecue grill market. Anyone who is interested in purchasing a barbecue grill should compare the flexibility, design and cost of Kamado Joe against everyone else.
Atlanta, Georgia (PRWEB) March 25, 2009
Kamado Joe introduced their new Kamado grill at the 2009 Hearth, Patio & Barbecue Expo in Reno, Nevada to unanticipated interest in the new grill. Sales projections for 2009 were exceeded by orders taken on the first day of the three-day exposition.
Kamado grills are gaining popularity in the United States and for good reason. Kamado grills have an advantage over gas grills and briquette charcoal grills. They have the ability to sustain low temperatures for long periods of time and reach temperatures above 750°F for searing; to trap the natural oils and moisture of meat. Kamado grills also add a noticeably better flavor to food by using natural lump charcoal as a heat source.
Kamado Joe surpasses other Kamado grills by using higher grade materials for its components. According to Bobby Brennan, Founder and President of Kamado Joe, "Having used other Kamado gills, I decided to build a grill that met my expectations...I just find it hard to take shortcuts."
The thick handle and side shelves are made of finished bamboo for its weather and mildew-resistant properties; similar to teak. 304 stainless steel is used for the draft door, hardware and grilling grate. Competitors typically use unfinished cypress and standard grade steel, which is why many grills look weathered and rusty after just a few years. Other distinct upgrades include an extra-large exterior thermometer with cooking ranges imprinted on the face and locking cart wheels for stability.
Kamado Joe's pricing is comparable to upper level gas grills and lower than the top two competitors in the Kamado grill market with an MSRP of $799. On pricing, Brennan stated, "I set an attractive price point to gain a niche in the barbecue grill market. Anyone who is interested in purchasing a barbecue grill should compare the flexibility, design and cost of Kamado Joe against everyone else."
Taste, Sustainability and Practicality
Beyond the price, Kamado Joe grills use natural lump charcoal. The charcoal is made from hardwoods such as oak, hickory and maple that can be reharvested through coppicing; cutting a tree to allow for regrowth. Natural lump charcoal gives the food a clean smoky flavor similar to an open camp fire, and it can be relit for multiple cooking, so the cost per use is lower than that of gas or briquette charcoal.
For more information or to locate a dealer in your area, please visit their website at Kamado Joe.
About The Kamado Joe Company:
The Kamado Joe Company, Inc. is a Georgia corporation focused on the design, manufacture and sale of ceramic outdoor grills. Kamado Joe is a superior alternative to typical barbecue grills such as gas grills, metal charcoal grills and other kamado grills. Kamado Joe offers unmatched cooking flexibility, aesthetic design and higher grade materials at a cost-competitive price. For more information, please visit http://www.KamadoJoe.com.