Kelly Gay Joins ReachForce Board of Directors

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B2B Lead Generation Veteran Brings Experience to Accelerate Growth

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We are really excited to have Kelly onboard

ReachForce, leading provider of 100% guaranteed, role-based contact lists and analytics-based targeting software (SaaS) to laser focus lead generation initiatives, today announced B2B Marketing industry veteran, Kelly Gay, has joined the ReachForce Board of Directors.

Gay is the former Chairman, President and CEO of KnowledgeStorm, an online marketing services company providing lead generation and branding to the technology industry. Under Kelly's leadership, KnowledgeStorm grew from a pre-revenue company to one achieving significant and sustained revenue growth over an eight-year period. This success earned the company prestigious rankings and awards, including B to B's Media Power 50, the Inc. 500, the Deloitte Technology Fast 500, and Software Magazine's Software 500. KnowledgeStorm was acquired by TechTarget, a public media company serving the technology industry.

"We are really excited to have Kelly onboard," said Suaad Sait, ReachForce CEO. "Her expertise in building a successful category-defining B2B lead generation company will be extremely valuable to ReachForce at this stage of our growth."

"ReachForce is changing the rules in an age-old data industry. In this new economy, B2B marketing must be all about targeting the right audience with the right message," said Kelly Gay. "I look forward to being part of the team as they continue to empower B2B marketers to drive real results that impact the top line."

About ReachForce:
ReachForce, Inc. is the leading provider of 100% guaranteed role-based contact lists and analytics-based targeting software (SaaS) that enables B2B companies to laser target their lead generation initiatives at the right person in the right company, every time. By using ReachForce's predictive analytics for targeting the right companies and role based data services for identifying the right buyers, lead generation teams are increasing marketing effectiveness and accelerating sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM and marketing automation investments. For more information on ReachForce, please visit http://www.reachforce.com.

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Amy Hawthorne
ReachForce
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