Atherton, CA (PRWEB) March 23, 2009
Lighthouse Productions announces a new blog covering their internal marketing actions specifically for dental practices.
Their blog, http://brilliantreferrals.com/, features straightforward tips aimed at patient referrals. The site also links to their presentation which claims "81% of adults in the U.S. rely on word of mouth for purchase decisions." It also poses the questions "Why do people refer to you?" The latest blog post follows on this -- "Three reasons why patients refer to you," also giving doctors a way to score the effectiveness of their referral program.
Jeffrey Simms, Lighthouse's founder and CEO, said, "In today's economy, doctors simply cannot afford to rely on what worked 5 years ago, a year ago or even 6 months ago. They must be proactive and use their resources wisely. The fact is that external marketing no longer works--it has become so much noise. What does work is relationship marketing, which leverages relationships the doctor has created with his or her patients over the years. Yet what is so amazing is how few practices actually have a systematic method of generating referrals in place, which is what we are 100% focused on."
The blog also has links to direct feedback from practices who have used their system as well as a samples of their referral cards and a full outline of their program.
Simms said he has spent 20 years as a marketing advisor in the dental field, and has been involved with referral programs since their infancy. "Many practices are holding onto those early programs for dear life, not realizing that the refinements are as significant as the progression from those huge briefcase mobile phones to the latest full-featured cell phones -- believe me, we have learned a lot in the last 20 years."
Managing Director, Jeffrey Simms is the managing director of Lighthouse Productions LLC. Father of three, grandfather, author, expert in PR and Marketing and having personally visited hundreds of dental practices in every state except Hawaii; "I bring 30 years of experience in word of mouth, buzz and referral marketing to you."