Max Muscle Sports Nutrition Franchising Draws Record Interest

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Concept continues to prove health and fitness never goes out of style with record sales growth

Brand loyalty is high among our customers

46 consecutive months of same store sales growth has catapulted Anaheim, California-based Max Muscle Sports Nutrition into the spotlight as Americans look to control their own livelihood in the midst of a belt-tightening economy. Today, consumers show that Max Muscle is resistant to changes in the U.S. economy, no matter how the market reacts.

"Health and nutrition simply don't go out of style," said Mick Riddiough, Director of Franchise Development for Max Muscle. "During tough economic times, the public typically invests small amounts of money on those goods and services that make them feel better. So, if booze is their vehicle, then they continue to buy booze. If food is their solace, then they continue to eat their favorite foods. For the 15%+ of the nation's population who turn to exercise and better nutrition to 'feel better', they continue to invest in gym memberships, athletic equipment purchases, and nutritional supplements."

Industry experts cite the Sports Nutrition and Weight Loss supplement market to be $22 billion strong in 2008 and is fully expected to grow by $1.3-1.9 billion per year for each of the next five years. Riddiough' claims are actually facts, and recent growing interest in professionals leaving the workplace to own a business where they control their destiny has placed Max Muscle Sports Nutrition in the unique position for this market and those seeking the opportunity to both profit and enjoy their livelihood.

Max Muscle Sports Nutrition's success has earned a respected leadership reputation within the sports nutrition marketplace. This reputation is built on a continual flow of new, innovative products that are easy to use, safe, effective, and they taste great. The stores also feature five lines of products and services designed, again, to serve a lifestyle; Highly branded Max Muscle Sports Nutrition supplements, top quality apparel for men and women, an outstanding selection of other manufacturer's products, Max Muscle Sports Nutrition nutraceuticals (vitamins, minerals,, all brought together by nutritional and diet plans specifically customized for each customer.

The primary reason for more people choosing a Max Muscle Sports Nutrition franchise, according to Riddiough, is that the Max Muscle Sports Nutrition approach to this market is not as a fad, but to serve a lifestyle for those individuals that choose to live 'healthy and active'.

"New Product Development: Max Muscle Sports Nutrition has its 'ears and eyes' wide open and constantly studies new nutritional needs among athletes of all levels and ages. Once a need is identified, Max Muscle Sports Nutrition's research and development team constantly searches the world to find natural ingredients that can be developed into safe and effective products to bring to today's nutritional marketplace...our customers," said Riddiough.

Another key differentiator for Max Muscle Sports Nutrition franchises is that customers receive competent service from Certified Sports Nutrition coaches, not simply a store clerk. Owners and employees are schooled continuously and certified to take customers' needs, develop a nutritional plan, service that plan with amazing products, and continue to serve that customer after the sale with advise, information, and a variety of resources all through the Max Muscle stores and their website at where a knowledge database of thousands of articles resides for further information, along with an online network of people all over the country sharing success stories, motivational tips, before & after pictures, and more.

"Brand loyalty is high among our customers," said Sean Green, VP and Director of Marketing for MMSN. "In fact, most of our franchises are owned by people who were first exposed to the business as a customer. Owning a Max Muscle franchise gives professionals the opportunity to combine their passion for healthy living with the opportunity to help people achieve their health and fitness goals."

Max Muscle Sports Nutrition also takes a unique approach to choosing their franchise owners beyond financial requirements. Like the name implies, this is a very 'team' business.

"If the match is correct between our offerings & requirements and your goals & qualifications, then perhaps one day we will be on the same team," said Joe Wells, founder and former NFL linebacker. Mr. Wells studied sports nutrition all of his adult life and began developing and distributing well formulated, good tasting, safe, and effective sports nutrition products upon the conclusion of his NFL career.

To assist in making that 'match' perfect, Max Muscle Sports Nutrition also revolutionized the marketplace with the launch of their new website at The website takes people of interest and walks them through a step-by-step system of qualification supported by information, testimonials, research, the opportunity to meet other franchise owners, financing options, information for veterans and more.

"We're not just trying to grab a lead and 'work it'," said Riddiough. "People choose Max Muscle Sports Franchises for a career and business because we don't let just anybody be a part of it. This is a lifestyle, and we choose the applicants that live the lifestyle, have a passion for helping others, and recognize not just an opportunity, but a market."

"If that's you," added Riddiough, "then yes, by all means let us hear from you. At Max Muscle we like to say, 'When You Love What You Do, When Does it Start to Become a Job? Never!'"

For more information about franchise opportunities, visit:

For more information contact:
Rich Carr, Carr Knowledge
rich (at) carrknowledge (dot) com


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