Apptera Appoints eBay & Quigo Veteran Chris Lalonde as VP of Engineering

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Brings deep experience in building world-class engineering teams and highly scalable architectures

Chris brings to Apptera a new level of consumer Internet and advertising experience along with world-class engineering and organizational skills. I'm excited to work with Chris again and confident that his addition to our leadership team will help extend our position as a leader in the mobile advertising industry.

Apptera, the voice in mobile advertising, today announced the appointment of innovative industry technologist Chris Lalonde as vice president of engineering. Lalonde, whose engineering and systems architecture experience includes companies such as eBay and Quigo Inc., will be responsible for expanding Apptera's technology infrastructure as the company enters a period of rapid growth.

Lalonde brings to Apptera extensive experience in technology operations and excels in architecting and building highly scalable and available platforms. He will work to strengthen Apptera's place as an emerging leader in the mobile advertising marketplace.

"As Apptera's advertising and publisher network grows, we also need to scale our infrastructure and ability to service thousands of customers simultaneously," said Henry Vogel, Apptera's president and CEO. "Chris brings to Apptera a new level of consumer Internet and advertising experience along with world-class engineering and organizational skills. I'm excited to work with Chris again and confident that his addition to our leadership team will help extend our position as a leader in the mobile advertising industry."

Lalonde most recently was the vice president of technology and operations at Meraki, Inc., where he developed a global platform enabling quick growth for next-generation wireless technology. Before Meraki, Lalonde was chief information officer at Quigo Technologies, an online auction advertising platform. There, he helped significantly scale the team and product architecture. Lalonde was in charge of all site services, new technology initiatives and technology process development and helped drive the platform design to allow for over 1000-percent growth.

From 2000 to 2006, Mr. Lalonde was a senior technology executive at eBay where he was responsible for all strategic and tactical security initiatives and new technologies.

"I'm excited about the potential of Apptera's technology and scaling their platform to keep pace with the huge growth the company's experiencing," Lalonde said. "Apptera has also proven to be an innovative company, as evidenced by all the awards they've won over the past year. I see tremendous potential for my team to create even more innovative products and functionality in mobile marketing over the months ahead."

Lalonde holds several patents and has received several awards, including the Directors Award from the United States Secret Service. Mr. Lalonde attended Carleton University where he received a Bachelor of Engineering degree.

About Apptera
Apptera powers the world's leading voice and visual mobile ad network, generating revenue for leading players in the entertainment, communications, social media, financial services, retail industries. Apptera's MobileAd Xchange delivers relevant in-call voice advertisements as well as follow-on visual content, such as SMS messages and MMS media including text, links to WAP sites, click-to-call capabilities, coupons, store directions, videos and more. Apptera has won six major industry honors in the past sixteen months including the 2008 OnMedia-100 "Mobile Marketing and Advertising" category winner and the 2008 Summit "Emerging Media Visionary Award" for mobile marketing. Members of the Mobile Ad Xchange and customers of Apptera's technology include AT&T's 1-800-YellowPages, AOL's Moviefone, MovieTickets.com, HeyCosmo's Blaster service, Jajah, Tatango, SaveMart, Bank of America, and many others. Privately funded by leading venture capital firms including Lightspeed Venture Partners, Alloy Ventures and Walden International, Apptera has a presence in San Bruno, CA, Los Angeles and New York. For additional information, visit http://www.apptera.com.
Apptera

Apptera, the Apptera logo, Apptera MobileAd Xchange are registered trademarks, service marks or trademarks in the United States and/or in other countries. All other company names, product names, brands, or trademarks mentioned in this document are the property of their respective owners.

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January Machold

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