Harmony Central, a Subsidiary of Musician's Friend, Helps Musicians "Make Better Music" with Jive Social Business Software

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Jive, the Social Business Software leader, announced that Harmony Central selected Jive to help its clients become better musicians.

Musicians no longer have to look at magazines to learn about the latest trends in the music industry

Jive, the Social Business Software leader, announced that Harmony Central selected Jive to help its clients become better musicians. Harmony Central is the number one online community for musicians. By leveraging the power of Jive Social Business Software (SBS), which combines the best features of social networking and community software, Harmony Central is allowing its customers to become its greatest advocates. Musicians can get direct recommendations on the latest gear and make connections with other musicians to improve their skills.

The company's site, HarmonyCentral.com, allows musicians to discover the latest information on gear and trends in the music industry, learn tips and tricks to become better musicians and connect to other musicians with similar interests. Harmony Central evaluated many vendors and selected Jive SBS for several reasons:

  • Jive's ease of use and rich and engaging experience;
  • Jive's leading social features and capabilities; and
  • Proven scalability with other large enterprise sites.

Jive delivers the leading enterprise-class suite of Social Business Software applications for Global 2000 companies and governments. Jive's collaboration solutions are the first to effectively manage employees, customers and partners on a unified platform. Jive is purpose-built for tens of thousands of users and millions of page views.

"Musicians no longer have to look at magazines to learn about the latest trends in the music industry," said Noel Larson, Director of Business Development and Community. "Musicians look to each other for guidance on what gear to use. Harmony Central allows us to provide that connection to our customers by allowing them to quickly and easily find the people and knowledge they need to become better musicians."

"Marketing is no longer about how big your budget is or how many print ads you have," said Dave Hersh, CEO, Jive Software. "Harmony Central is a fantastic example of how a company empowers its customers to become its biggest promoters."

About Harmony Central
Harmony Central is the #1 online Community for Musicians.

About Musician's Friend
Musician's Friend is the #1 Direct Marketer of Musical Instruments in the world.

About Jive
Jive is the global leader in Social Business Software. For more information, visit Jive online at http://www.jivesoftware.com.

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Rachel Petersen
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