Columbus, Ohio (PRWEB) March 25, 2009
Bizresearch Announces Bizwatch™
New Search Analytics Solution Helps Businesses Determine Most Profitable Online Search Marketing and Paid Advertising Tactics for Better ROI
Bizresearch announces its new search engine optimization (SEO), paid search and website analytics solution, Bizwatch™, a web-based search analytics platform. Bizwatch enables ad agencies, corporate marketing executives and business owners to analyze which search marketing and paid search advertising tactics are creating a healthy return on investment (ROI).
"The problem with most search engine marketing tools is that they often focus on one area of search marketing", says Bizresearch President and Bizwatch creator Laura Thieme. "This forces the user to log into multiple platforms through multiple usernames and passwords, as well as allocate additional training resources for each application. This leads to a longer learning curve and less available time for improving the performance of lead-generating and sales-generating campaigns. In this age of lightning-fast technology, Bizwatch offers a fast, reliable, affordable solution for managing all aspects of search marketing in a single, easy-to-use application."
In today's challenging economy, highly targeted online marketing is essential for sustainability. Many corporate marketing executives and small businesses lack resources to capture all the relevant search engine marketing (SEM) data in a consolidated manner, examine trends and deduce patterns that are critical to improved search marketing campaign performance. Bizwatch™ offers today's solution for Internet marketers - helping them to make faster, better decisions with 24/7 access to quarterly, monthly and weekly trend reports. The search analytics platform generates graphs of marketing key performance indicators (KPIs) on demand.
With Bizwatch, marketers can track and graphically display search marketing KPIs - including ad campaign clicks, impressions, click through rates (CTR), cost per click (CPC), total ad campaign costs, conversions, conversion rates, and cost of new customer or lead acquisition. A valuable feature in Bizwatch provides a paid search management filter that quickly identifies poorly performing campaigns with low traffic, conversions, or higher than desired cost per leads.
Organic or natural search KPI reports include search engine ranking position reports, and perhaps more importantly, competitor search engine ranking reports and competitive market share for select keyword phrases.
Bizwatch eliminates the time intensive manual process of physically extracting data from multiple tools including Google Adwords and Google Analytics; downloading to spreadsheets and creating custom reports for each campaign in MS Excel. When people and technology resources and marketing budgets are stretched thin, companies can make faster, actionable decisions based on trended campaign analysis.
Elaine Zubko, Director of Marketing for ComputerRentals.com and Bizwatch user, says, "The new paid search management filters of Bizwatch offer important benefits. We can monitor our competitors and the terms they show up for. Bizwatch is a cost effective SEM management tool. My reports are completely automated, so at a glance I can see critical trends in all KPIs for search advertising campaigns. This allows me to make rapid decisions on my ad investments - discontinuing what's not working and allocating resources to what is working, so I can stretch my budget."
Bizwatch is the latest offering from Bizresearch, a full-service search engine marketing company founded in 1997 by Laura Thieme. For more information on Bizwatch 2.0, visit http://bizresearch.com/bizwatch.php
In its twelfth year, Bizresearch provides full-service search engine marketing services, including paid search (CPC), search engine optimization (SEO), and search analytics reporting and trend analysis for ad agencies, corporate marketing executives and business owners. Bizresearch works with companies to increase customer acquisitions while lowering their advertising and customer acquisition costs through search marketing and website analytics. To learn more about Bizresearch, visit http://www.bizresearch.com/press_room.php?p=65&Bizresearch_Fact_Sheet or contact Laura Thieme at 614-846-7560.