Exeter, Devon (PRWeb UK) March 25, 2009
Whether you're a fitness instructor, personal trainer or are just to about to embark on a fitness course, many professionals aren't aware of the power of fitness marketing and how it can dramatically build a business.
Many enter the fitness arena with passion for changing people's lives, but fresh out of fitness qualifications, they're sometimes left in the dark when it comes to building their business and fitness marketing.
Fitness expert Simon Lovell has been featured in The Daily Mail, BBC News, Talk Sport Radio, The Daily Telegraph. He's fitness guru to London's Sport Magazine which reaches over 400,000 people per week. Simon's diet The Lunch Box Diet has been called 'the best diet' by Elle Magazine and Simon has also worked with the likes of Jamie Oliver. Simon is also a fitness TV presenter.
With years of experience in fitness marketing, Simon has launched a new web site at Fitness Marketing - Fitness Trainer Marketing to help fitness professionals and personal trainers alike the chance to build their business and also offers 1-1 coaching.
Covering everything from the basics of promotional material to overcoming sales objections, using the media and building personal trainer supremacy, Simon's unstoppable service is building with a collection of audio seminars, video tutorials and downloadable PDFs.
Here's Simon's No Cost Tips on Building a Personal Training Business
1. Use Testimonials
Be sure to get photos of your clients through their training process as you'll be able to use these in the future for marketing material, with the permission of your clients.
Don't underestimate the power of bringing old clients back, they can sometimes just be a phone call or email away. Circumstances change! Remember that and it'll build you more wealth for your personal trainer business.
Producing a video doesn't cost the earth these days and you can now quickly upload to web sites like YouTube and add them to your own web sites. Put together a list of your top 5 moves or film a session with a client and post it on your web site.
When talking to a potential client, try and match the speed of their voice, the pitch and body posture to hit rapport. When you strike this right, you hit on a level that is more natural for the prospect and you're more likely to get a 'yes'.
5. Be Visual
Use the latest equipment and props to out stage your competition when you're training especially in a gym environment. Kettlebells, Powerbags and even Power clubs are a few great tools. Keep your eye out for those who are watching and if they're still around after your session, dive in and ask 'you seemed interested'. Sell the benefits and then offer a training session on it. You're in!
For more free tips and a free seminar worth £49 head over to http://www.fitnesstrainermarketing.com or call 07786 175 118 and speak to Simon.