Despite the documented track record of success, Nurture Marketing is still not recognized by most B2B companies
Atlanta, GA (PRWEB) March 24, 2009
After months of recessionary news, it is more critical than ever for companies to improve the productivity of their salespeople. Now, a privately held corporation in Norcross GA is helping companies improve revenue through sales kaizen - the management technique based continuous improvement. Kaizen is responsible for hundreds of millions of dollars in increased revenue, profit, and cost reductions in companies around the world.
On Thursday, April 2, Michael Webb, founder of SPIF!, the professional educational forum for sales kaizen, and the author of "Sales and Marketing the Six Sigma Way," will team with Jim Cecil, the author of "Nurturing Customer Relationships" and cofounder of the Nurture to present a webinar titled:
"How to Double Salespeople's Productivity by Building Nurturing into Your Sales Process"
an Interview with Jim Cecil, cofounder of Nurture Institute
Thursday, April 2, 2009, 3:00pm Eastern Time
"Despite the documented track record of success, Nurture Marketing is still not recognized by most B2B companies," said Mr. Cecil; "They should not overlook nurturing because it is inexpensive and creates quick payback in many different ways."
This webinar will be the ninth in a series Mr. Webb's company has sponsored to demonstrate sales process improvements with specific, measurable increases in revenues and reductions in sales and marketing costs in 90 days or less. "The language and culture of sales and marketing can be fully connected to kaizen and process improvement approaches. More companies need to understand how easy and valuable these new approaches are," Mr. Webb said.
Jim is the author of "A Cure for the Common Cold-Call" and co-author of "Nurturing Customer Relationships." He has coached hundreds of Microsoft's Certified Partners, as well as New York Life's top producers and literally tens of thousands of CEOs on the skills and strategies of customer attraction, retention, and affection. Jim Cecil can be reached at (732) 636-1001 or at jim @ nurtureinstitute.com. Readers may also contact Eric Rabinowitz at erabinowitz @ nurtureinstitute.com.
Michael J. Webb, President and founder of Sales Performance Consultants, Inc., and SPIF! the professional educational forum for sales kaizen. He is the foremost expert on sales process improvement. Michael and his team have helped companies such as ThermoFisher Scientific, MAQUET, Marriott, Replicon, Accelerent, WaterFurnace, and many others to make their sales funnels flow faster through evidence-based approaches such as Lean and Six Sigma. Michael delivered the keynote address to the first two conferences ever held on applying Six Sigma to marketing and sales. He also has extensive sales training facilitation and field coaching experience with hundreds of salespeople and managers in the U.S. and Canada. Michael is the author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006) and numerous articles. You can reach him at (877) 718-1816 or mwebb @ salesperformance.com.