ReputationShare: The World's First Cross Internet Reputation Service

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LOOKBOTHWAYS Inc. a leading provider of online safety services, announces ReputationShare, the first universal reputation service for users of online social environments and e-commerce sites.

Frankly, ReputationShare has the potential to change the entire Internet. What's key here is the ability to respond before problems start, and also to immediately recognize and respect visitors that travel with great reputations.

LOOKBOTHWAYS Inc. a leading provider of online safety services, announces ReputationShare, the first universal reputation service for users of online social environments and e-commerce sites.

ReputationShare uses the power of collective learning to help online sites know the reputation of their customers. Web Sites report good and bad information about users and can use that collective knowledge to choose which users to register and reward, and who to restrict and watch. ReputationShare protects users' privacy. It never receives or stores any users' personally identifiable information.

"Frankly, ReputationShare has the potential to change the entire Internet. What's key here is the ability to respond before problems start, and also to immediately recognize and respect visitors that travel with great reputations." - David Perry, Video Game Industry Veteran.

Until now, it has been impossible to know if a new user came with an excellent online history, or had a history of spreading abuse on the sites they use. That has changed.

Shared knowledge significantly reduces each company's cost of vigilance, moderation and administration as they participate in an industry-wide best practice for behavioral moderation.

ReputationShare also provides individual users with the reputation information about potential online contacts, enabling them to decide for themselves if they want to interact with people with poor online reputations, or only with those that have a sterling reputation.

ReputationShare charges no fees for score data. Partners only pay support fees tiered according to traffic volume, making it affordable for all Internet businesses. More information about ReputationShare is available at http://www.reputationshare.com.

About LOOKBOTHWAYS, INC.
ReputationShare is a product of LOOKBOTHWAYS, Inc., founded in 2006 by Linda Criddle, former child safety advisor at Microsoft and internationally known online safety expert. The company offers educational curriculum, an interactive community web site (http://www.ilookbothways.com), books, and consulting in the human factor of online safety.

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Jerry Tylman
LookBothWays
704-358-3198 ext. 205
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