eVitamins Selects Grand River for e-Commerce Web Site Redesign

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Grand River announced today it was selected by eVitamins to re-design its e-commerce website, eVitamins.com, one of the fastest growing on-line health, fitness and supplements suppliers on the web.

Working with eVitamins presents a great opportunity to improve their growing online vitamin and supplement business and user experience. We have high expectations for the new redesign and look forward to the site launch

Grand River, a leading e-commerce design and development company announced today that eVitamins, one of the fastest growing online health, fitness and supplements suppliers, selected Grand River to redesign its web site, eVitamins.com. Goals for the new site, expected to launch in the second quarter of 2009, include a showcase for eVitamins' new identity, its green approach to the environment, and rich internet applications (AJAX and Flash). The new site will provide enhanced user tools to improve the shopping experience
Grand River specializes in the design and build-out of e-commerce solutions for retailers, manufacturers and online retailers, or "e-tailers" like eVitamins. eVitamins has experienced significant online growth and recognized the opportunity to improve the user experience on their site, as well as redesign the company's brand identity, site features and presentation. Additional goals for the redesign include improvements to the site layout, navigation and search and click paths yielding higher customer satisfaction and conversion.

eVitamins brings the latest health information to its customers via the web, and provide a wide variety of vitamins and nutritional supplements at up to 70% off standard retail prices. With their nutritional consulting staff comprised of leading doctors, nutritionists, dieticians and certified personal trainers, eVitamins' customers rely on the company to help them achieve a healthy lifestyle. ""Were excited to partner with The Grand River, we feel they share our vision and commitment for developing a complete health portal to better help our customer reach their nutritional needs."" said Thomas Wick, President & CEO at eVitamins."

"Working with eVitamins presents a great opportunity to improve their growing online vitamin and supplement business and user experience. We have high expectations for the new redesign and look forward to the site launch," said Judy Foster, Executive Creative Director for Grand River. "eVitamins has earned a reputation as the 'go-to' online health experts, the new site will help promote their expertise and refine the shopping process for their customers."

About eVitamins
eVitamins is a privately held, vitamin and nutritional supplement provider, headquartered 25 miles north of Detroit in Shelby Township, Michigan. Incorporated in 1999, eVitamins staff is comprised of leading doctors, nutritionists, dieticians and certified personal trainers, who focus on providing the latest health information and supplements at discounted prices. They provide free health encyclopedias, health recipes and news promoting healthy lifestyles. You can find eVitamins at http://www.evitamins.com.

About Grand River
Grand River is an industry-leading Web design and development company specializing in brand identity and e-commerce solutions for retailers, manufactures and e-Tailers. Strategically headquartered in Ann Arbor, Michigan, Grand River focuses on designing, building and implementing transactional Web sites and content management solutions. For more information about Grand River or its services, please call 734.913.8000 or visit http://www.thegrandriver.com

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