Masterminds Retained To Launch All-New Meadows Racetrack And Casino

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The Meadows Racetrack & Casino, which set revenue records in its temporary facility, has retained Masterminds to plan and execute the launch of its brand new and expanded facilities in Washington, PA.

The Meadows Racetrack & Casino, which set revenue records in its temporary facility, has retained Masterminds to plan and execute the launch of its brand new and expanded facilities in Washington, PA.

A specialist in casino marketing, Masterminds executed the original Meadows launch in 2007 for their temporary casino, which produced the highest revenue-per-slot in the Pennsylvania region.

The new campaign is set to launch this spring and will include a mix of out-of-home, broadcast, interactive, ambient and print media. Masterminds will handle all creative, strategic and media planning duties. The new 350,000 square-foot facility includes a state-of-the-art gaming floor with over 3,700 slot machines, eight dining venues, harness racetrack with VIP suites and a 24-lane bowling center.

"For more than a year, Masterminds has been a valued strategic partner to The Meadows," said Tom Willer, VP of Marketing for Cannery Casino Resorts, LLC, which owns The Meadows and several other casino properties. "When it came time to launch our brand new property, we knew exactly who to turn to."

About Masterminds:
Masterminds is a full service advertising agency specializing in the travel, leisure and gaming consumer. They provide a national roster of resort, hotel and destination clients with services that include strategic branding, advertising creative and production, media strategy and buying, database marketing, promotional development and interactive marketing.

About Cannery Casino Resorts:
Cannery Casino Resorts, LLC, owns and operates the Cannery Casino & Hotel in North Las Vegas; the Rampart Casino within the Resort in Summerlin, also home of the J.W. Marriott Resort; and Eastside Cannery Casino & Hotel. The company also owns and operates The Meadows Racetrack & Casino in Washington County, PA. Cannery Casino Resorts can be reached at (702) 856-5300. The specific property websites are as follows: Cannery Casino & Hotel and Eastside Cannery Casino & Hotel, http://www.cannerycasinos.com; Rampart Casino, http://www.rampartcasino.com. The Meadows Racetrack & Casino can be reached at (724) 503-1200, (877) 824-5050, or by visiting http://www.meadowsgaming.com.

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