LimeLife Acquires Tapatap

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Acquisition Provides Scalable Community and Virtual Economy Functionality to LimeLife's Female Audience on PC and Mobile

LimeLife, Inc. (, the leading women's cross-platform digital media company, today announced the acquisition of Tapatap, the mobile and web social community provider based in San Mateo, California. Tapatap brings a robust and integrated technology platform that will enhance LimeLife's delivery of community and virtual economy functionality to its female audience across both the PC web and mobile phones. In February 2009, LimeLife reached more than one million visitors across its cross-platform web properties at and

"Tapatap's community and virtual economy features are robust and among the leaders in the industry," said Kristin McDonnell, CEO of LimeLife. "The acquisition of Tapatap supercharges LimeLife's continued delivery of a rich experience to our cross-platform audience."

Tapatap's integrated and proven technology platform delivers key elements that are integral to LimeLife's community and social shopping strategy. This platform provides the ability to power user-generated content, manage virtual economies, and deliver a seamless consumer experience across PC and mobile devices. Tapatap used this technology platform to run a mobile and web community which enabled its members to create profiles, connect with friends, participate in user-generated and brand-sponsored contests, and purchase subscriptions to Tapatap's virtual economy.

Targeting 18-34 year old women in the "super communicator" generation, LimeLife delivers lifestyle content that is accessible on the web at and mobile at LimeLife's Editors cover the latest in celebrity style and breaking news, this season's fashion and beauty trends, special shopping offers from affiliate retailers, and what's hot in music and entertainment. This editorial content provides a context for LimeLife's social shopping feature, MySnaps™, which enables community members to collect and share their style inspirations and shopping wish-lists on the web as well as on their mobile phones. Most recently, LimeLife extended MySnaps™ functionality to the iPhone, launching the "MySnaps™ by LimeLife" application in Apple's App Store. Tapatap's technology platform will enhance LimeLife's MySnaps™ features on the web and mobile, providing a scalable community and virtual economy solution.

About LimeLife, Inc.
LimeLife, Inc., a Red Herring Global 100 company based in San Francisco's Bay Area, is a digital media company focused on the women's market at the intersection of community, shopping, and entertainment. LimeLife is dedicated to creating fresh and smart experiences most relevant to 18-34 year old, media savvy women across multiple digital platforms. LimeLife can be accessed on the web at and via mobile at LimeLife's premium mobile content - games, wallpapers, text alerts and applications - is available through the major U.S. wireless carriers. LimeLife's MySnaps™ social shopping application is now available on the iPhone.

Contact for LimeLife, Inc.:
Kristin McDonnell
CEO, LimeLife

Contact for Tapatap, Inc.:
Isaac Babbs
CEO, Tapatap, Inc.


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