LBi Atlanta Wins Bayer CropScience
Bayer CropScience has named LBi Atlanta as it's Digital Agency of Record.
Atlanta, GA (PRWEB) March 26, 2009 -- LBi Atlanta today announced it has been selected as Digital Agency of Record for Bayer CropScience US. The global marketing and technology agency will be tasked with outlining a two-year strategic "road map" through which it will update and maintain Bayer CropScience's six domestic web sites and develop new digital initiatives that will be integrated throughout its trade show marketing program.
The partnership calls on LBi to assume overall management of bayercropscienceus.com, the company's flagship domestic site. These efforts will include end-to-end digital solutions, from content development to programming, quality assurance and testing, hosting and server maintenance, tracking and reporting, as well as digital brand support for SEO and SEM initiatives.
According to EJ Coble-Penning, Director of Marketing Communications for Bayer CropScience, LBi's strategic strengths were a key factor in the company's selection of the Atlanta agency.
"Bayer CropScience initiated a search for a digital agency that could bring value by participating in the communications strategic planning process, advising on new media strategies and providing timely execution of interactive tactics," Coble-Penning said. "After careful evaluation, Bayer chose LBi based on their focus on understanding client and customer needs and their dedication to the strategic process."
LBi Managing Director and CEO Joe Schab agreed that LBi was a natural fit for the Raleigh-based company.
"Bayer CropScience is one of the most innovative firms in its field, generating new avenues of scientific research and products," Schab said. "As a global marketing and technology agency with a track record of innovation, LBi Atlanta is uniquely positioned to deliver web solutions for Bayer CropScience that express and reflect their own forward-thinking approach."
With annual sales of EUR 5.8 billion, Bayer CropScience is one of the leading cropscience companies in the world, with key focuses in crop protection, environmental science, and the biosciences.
LBi Atlanta is a full service global marketing and technology agency and a member of LBi International AB's worldwide portfolio of interactive agencies, providing award-winning strategy, creative, and technology solutions for leading brands around the world. Learn more at http://www.lbiatlanta.com.
For more information, please contact:
Mike Gelfond
LBi Atlanta
404-267-7616
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