Troovy Taps Maponics' Neighbourhood Data to Power its Canadian Local Search

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Troovy, the local search and review site for Canadians, has engaged Maponics to provide superior mapping technology to optimize its business and local search content

Troovy will dramatically improve the satisfaction and efficiency of millions of Canadians searching for authentic information about highly-local activities and services

Troovy (troovy.com) has entered into a partnership with Maponics to provide its users with exceptional neighbourhood mapping and local search features. Troovy users will now have neighbourhood-level access to local Canadian business information, reviews and friend-finding.

"When it comes to local search, getting to block-level detail is crucial," Don Ambridge, Troovy's founder and principal, said. "Troovy is committed to providing the best local search experience for not only the major metros in Canada but across the entire country. For us, that means an ongoing dedication to offering the best context for those searches possible. Maponics is a key partner for that."

Troovy completed a limited closed beta at the end of 2008 and has over 500,000 business listings across Canada. Users can share reviews, ask questions of each other, and even share their current location with their followers.

"Troovy will dramatically improve the satisfaction and efficiency of millions of Canadians searching for authentic information about highly-local activities and services," says Darrin Clement, president and CEO of Maponics. "We are very proud that Troovy has chosen Maponics Canadian Neighbourhood Boundaries TM (which includes thousands of neighbourhood polygons for cities across Canada) to power their site. We are committed to providing the best quality Canadian neighbourhood information through quarterly expansion and update of this extensive map dataset."

ABOUT MAPONICS
Maponics specializes in location-based data and information for businesses, including neighborhood, ZIP Code and carrier route boundaries. Local search, real estate, mobile, social media and marketing firms rely on Maponics to power their interactive search, mapping, and ad targeting platforms, including Troovy, Citysearch, D&B, infoUSA, Dominion Enterprises (eNeighborhoods and Homes.com), Pitney Bowes/MapInfo, Zvents, Smarter Agent, Roost, CitySquares and many others. The Maponics Online Store, powered by Maponics data, is the only place USPS.com refers to for postal maps. The Company is located in Norwich, Vermont. Additional information can be found at http://www.maponics.com.

ABOUT TROOVY
Troovy is Canada's fastest growing local search provider. With over 500,000 businesses and neighborhoods available and a host of innovative geomobile facilities, Troovy aims to transform the local search and knowledge experience. Find out more at troovy.com.

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Don Ambridge
troovy
604-616-7850
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