UltimateBet Reveals the "X" Factor in their 10th Anniversary Festivities

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The Leading Online Poker Site Celebrates a Decade as the Destination of Choice for Millions of Loyal Poker Players with an "X"-tra Special Bonus of Epic Proportion Worth a Staggering $10 Million

UltimateBet: The Ultimate Online Poker Room

From a Dime to a $10 Million Dream

It's official! A new look of the Roman "X" reveals UltimateBet's 10th Anniversary theme, setting the gladiatorial tone as UltimateBet's catch cry "Let the Games Begin" ushers in 10 months of magnificent celebrations fitting for UB's historic 10 year milestone, including a mammoth $10 Million sponsorship on the table for anyone player to grab at this year's World Series of Poker ("WSOP").

Ten years online has seen UltimateBet emerge as one of the most enduring names in the online poker business, and 2009 is primed to be a landmark 12 months as the leading online poker site clocks up ten years of premier service and a decade of dealing out some of the most dynamic online promotions to be enjoyed anywhere on the net.

"This year, in UltimateBet's 10th year online, we remain dedicated to giving our players the ultimate online poker experience, while offering a range of unique promotions and life-changing prize money on the table," said Annie Duke UltimateBet Card Room Consultant. "Our ten cent WSOP STEP qualifiers are just the beginning of a slew of exciting initiatives to be rolled out over the coming months that are sure to capture the attention of players across the globe and keep them coming back well beyond our 10th Anniversary."

Remaining true to its word, UltimateBet ("UB") has unveiled its latest spectacular online promotion, "From a Dime to a $10 Million Dream", in which players can win their way to the World Series Of Poker ("WSOP") for a tiny ten cent investment. There's no need to just imagine a world where one spare dime is all it takes for a shot at a $12,000 WSOP prize package. Right now, UltimateBet has the real deal with $0.10 STEP qualifier tournaments, which means players can afford to invest a pocketful of dimes until they climb the ten steps required to emerge a winner and secure a seat at this year's WSOP Main Event.

And if all that wasn't enough of a gift, UB is upping the ante for all UB online qualifiers (and players who register with UB during the WSOP in Las Vegas); battle your way to the top and become the 2009 WSOP champ to snag an extraordinary and exclusive 10 Year sponsorship deal with UltimateBet worth an epic $10 Million! Join the ranks of Ultimate Bet Poker Pros Phil Helmuth and Annie Duke to become the newest UltimateBet Pro player.

All players have to do to qualify for the $10 million promotion is register and wear UB gear throughout the entire WSOP Main Event, and take 1st place to walk away with the multi-million payday. * All final table finishers stand to pocket extra cash for their effort, with a series of payouts as follows:

1st $10 million paid over 10 years
2nd $400k paid over 5 years
3rd $300k paid over 3 years
4th-9th $150k paid over 1 year

To keep the 10 year party rolling, UltimateBet will also be awarding an extra special bonus of an $8,500 Aruba Poker Classic 2009 Main Event package to the first 10 players to conquer all 10 WSOP STEP Tournaments.**

This bonus prize package bumps the overall winnings up to a grand total of a whopping $20,500 worth of landbased tournament buy ins, not counting all the prize money that's on the table at these mega events… and all for just one DIME.

So, if you think you're skilled enough to battle it out to join the ranks of "Phil the Emperor" in Las Vegas, step up to the challenge at UltimateBet and be part of a monumental battle for WSOP glory this July. Players who prove their courage at UB's virtual felt will join Hellmuth's invasion of the world's biggest poker arena to conquer the WSOP Main Event.

With 22 WSOP qualifiers created via UB's STEP tournaments to date (as of midday 23/3/09), you could go one better and score your seat in the world's most prestigious poker tournament through UltimateBet's $0.10 WSOP STEP Tournaments to bank a bonus Aruba package and take your shot at the $10 Million sponsorship… plus you'll also be a privileged guest at UB's 10th birthday celebrations during the WSOP.

A full rundown on UltimateBet's 10th Anniversary 2009 Series, the $10 Million sponsorship deal, and STEP Tournaments can be found at UltimateBet.com.

Terms and Conditions Apply
*All UB online qualifiers are automatically eligible for the $10 Million 10 Year sponsorship providing they wear UB branded gear throughout the WSOP. Other players can register with UB on site in Las Vegas to be eligible for the $10 Million sponsorship, but they must register with UB and also wear UB branded gear throughout the WSOP to qualify.

**To be eligible for the free Aruba Poker Classic Main Event seat, the player must have entered the tournament through STEP 1.
The "World Series of Poker" and "WSOP" are registered trademarks of Harrah's. No License, affiliation, endorsement, is claimed, or should be inferred from the use of these trademarks here. UltimateBet and Absolute Poker are not affiliated, licensed by, or otherwise affiliated with Harrah's in any way.

About UltimateBet
Designed with the assistance of the best poker players in the world - Phil Hellmuth and Annie Duke - UltimateBet provides the best poker games available on the net through the CEREUS poker network. Players can download the free poker software, play in free ring games and tournaments and get tips from the pros to learn the sport or to enhance their playing strategy.

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Kathryn Farrell, PR Manager
UltimateBet
(506) 8389 0043
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