All businesses today need to find alternatives to reduce and eventually eliminate the environmental waste produced by printed flyers, junk mail, newspaper inserts and handout brochures - and to their costly print marketing habits
Toronto, Ontario (PRWEB) March 26, 2009
GO Paperless!™ Corporation (http://www.gopaperless.info), a leading eco-friendly paperless publishing and digital media company, today announces the North American-wide launch of its GO Paperless!™ Publishing services available for any business to serve over 300 million consumers anywhere and at anytime for any marketing campaign without the need for print.
According to Pew Internet Research in 2008, 73% of consumers had access to the Big Three: Internet, Email and Mobile Phones. 59% of mobile users are text messaging and email is the number one reason why people go online. GO Paperless!™ enables any business to immediately set up paperless alternatives to traditional print marketing campaigns - like flyers, direct mail and brochures. GO Paperless!™ makes digital copies of all print materials retrievable via mobile phone, allowing consumers and businesses to send, receive and share PDFs with one another using a text message.
Businesses are provided a KEYWORD and a Publishing Mark that they can promote on billboards, in advertising and on products for display. Once the KEYWORD and MARK are promoted, consumers wanting the campaign information can send a text message with the KEYWORD and their email address to receive the campaign information digitally in their inbox.
"All businesses today need to find alternatives to reduce and eventually eliminate the environmental waste produced by printed flyers, junk mail, newspaper inserts and handout brochures - and to their costly print marketing habits," states Haris Hassan, President and Co-Founder of GO Paperless!™. "By combining the power of traditional advertising, mobile text messaging and email in the marketing mix, GO Paperless!™ Publishing enables any business serious about reducing print costs and paper waste with an innovative, eco-friendly service as a sustainable and economically viable alternative to traditional print marketing. "
The American Marketing Association states that up to 90% of print marketing collateral is never used by sales professionals. This along with the 44% of Direct Mail that directly goes into the waste stream as reported by Time Magazine makes print marketing one of the worst value for dollar engagements by business.
"GO Paperless!™ is an innovative and fascinating way to 'Go Green' with any marketing communications campaign," adds Anthony Watanabe, President and CEO of the Innovolve Group. "Imagine being able to save trees, save money and show your commitment to the environment by going mobile and fully digital at the same time. It's a great way for any size of business to talk to customers in today's environmentally conscience world. Congratulations to the team at GO Paperless!™ for making it simple to really go paperless for the benefit of their customers, their brands and most importantly the environment."
GO Paperless!™ Publishing provides immediate help for businesses who want to reduce paper waste in print marketing with pre-packaged sustainable campaigns including the GO Paperless!™ Eco-Alerts Program, Product Eco-Sheets and Paper or Paperless™. Businesses can also choose to use the service to reduce the cost of arming their sales teams and business partners with business cards, product brochures and catalogs. GO Paperless!™ Publishing saves businesses print costs while enabling them to begin to green their business and show their customers their commitment to reduce environment waste.
To register with GO Paperless!™ Publishing, send a text message with the KEYWORD "GO" and your email address to the short-code 51051. Type: "GO(space)[email protected]" in a new text message and send it to the number 51051. The service is standard rated and is available across North America on most major wireless carriers.
In commemoration of their launch GO Paperless!™ will be offering new customers 1000 free copies with any KEYWORD purchases starting on Earth Hour and ending on Earth Day.
About GO Paperless!™ Corporation
Founded in 2007 and headquartered in Toronto, Canada, the privately owned GO Paperless!™ Corporation is the first eco-friendly paperless publishing and digital media company in the North American market. Developed based on the principles of the Paperless Marketing Theory, GO Paperless!™ is the only cleantech solution engineered to specifically replace the printed paper transaction in the marketing mix. The company's flagship product Paperless Paper™, the alternative to paper in marketing transactions, is accessible via text messaging and allows users to request or share PDF copies of print marketing and have it delivered to any email address they choose.