Video Helps Idaho Develop An Image Beyond Potatoes

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What do you think of when you hear the word "Idaho"? A new video provides a few more ideas beyond "Famous Potatoes," which are touted on the state's license plates and are universally associated with this northwestern state.

What do you think of when you hear the word "Idaho"? A new video provides a few more ideas beyond "Famous Potatoes," which are touted on the state's license plates and are universally associated with this northwestern state.

The six-minute video, which shows scenes of high-tech manufacturers, wineries and whitewater rafting, was developed by the Idaho Department of Commerce to spur economic development. The video will be used to recruit companies to the state and help international investors have a better idea of Idaho's assets.

And, yes, the potato still makes a few cameo appearances in the video, courtesy of computer animation that allowed a few, uh, spec-'tater' roles.

"We want to round out the image people have of Idaho and help them discover the reason this state has topped a number of national rankings for business and entrepreneurial growth," said Donald Dietrich, director of the Idaho Department of Commerce. "Many states have economic development videos; we wanted to have a little fun with ours and make it memorable."

The video showcases a couple of new large energy manufacturers that recently announced moves to Idaho because of its business-friendly practices. Areva is building a $2.6 billion uranium enrichment facility in Idaho Falls and Hoku Scientific is building a polysilicon plant for solar panels in Pocatello. Both companies are part of Idaho's growing alternative energy industry.

But it's not all about work. Numerous activities are highlighted, from the performing arts to fly-fishing to mountain biking. The video shows that Idaho is a good place to live and play, at affordable costs - and that makes it a welcoming place for current and new employees.

"It's easy here," says the video's narrator. "That should be on our license plate."

The video can be viewed at http://www.commerce.idaho.gov/news.
Besides, where else do you get to see a potato in a bow tie?

Editors: Photos, an audio quote and the video are available at http://www.commerce.idaho.gov/media/media-resources/

Contact: Bibiana Nertney, (208) 334-2470

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