Ruth Stevens to Present Top 10 Lessons for Successful Trade Show & Event Marketing in a Down Economy

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Attendees will learn proven ways for driving more leads and sales - and a higher ROI - from their trade show and event marketing investments. How to increase booth traffic from prime prospects and tactics and strategies for effective pre-show promotion and post-show follow-up are among the many topics covered in this ninety-minute online seminar.

What's Working NOW!, Conference Call University and DM2-DecisionMaker will present a 90-minute training webinar with author and consultant Ruth Stevens. The program will take place on Thursday, April 23 from 11:30 AM until 1:00 PM EST (11:30 - 13:00 GMT). For complete information and registration please visit

Stevens, the author of "Trade Show & Event Marketing: Plan. Promote. Profit." and "The DMA Lead Generation Handbook," is one of the country's top experts on customer acquisition and retention. Her nearly 25 years of marketing experience includes key roles for IBM, Time Warner and Ziff-Davis. Since 2000, she has headed up her own firm, eMarketing Strategy, consulting with and advising companies large and small, including Avaya, DoubleClick, Xmpie and Netfactor Corporation.

Stevens's 90-minute program will offer current best practices pointers on trade show and event marketing with an emphasis on actionable information. In addition, Stevens will review recent case study results from major trade show marketers such as IBM and Fairchild Semiconductor.

Specific trade show marketing tips, tactics and strategies to be discussed include -

-- How to avoid the critical mistakes many trade show marketers make
-- 3 key criteria for picking shows that are likely to show the best bottom line results
-- 6 no-cost/low-cost tactics for profitably working a show - even when you don't have a booth
-- Pre-show and post-show marketing tactics that draw crowds and drive sales
-- Proven ways to get more contact with the most qualified prospects at an event.

"B-to-B marketers spend anywhere from 14% to 40% of their budgets on event marketing," said Stevens, "and research shows that this activity has a bigger, more immediate impact on sales than just about any other marketing investment they make." Added Stevens, "Given these facts, I'm looking forward to sharing some proven pointers and timely insights on how marketers can maximize their return on what is - in most cases - a substantial investment."

Registration for Stevens's live, interactive training session - "Top 10 Lessons For Successful Trade Show & Event Marketing In A Down Economy" - is only $99. The program is offered with a money-back guarantee of complete satisfaction. To enhance the learning experience all registrants will receive a complete audio-visual copy of the webinar.

Additional tips and pointers presented in Top 10 Lessons For Successful Trade Show & Event Marketing In A Down Economy include -

-- How to plan, promote and produce profitable corporate events - offline AND online
-- Key elements of attention-grabbing booth signage and effective booth layout
-- Insights on selecting the most crowd-pleasing and productive booth staffers.

Plus, attendees will have an opportunity to ask individual questions.

"Given the current economy, trade show and event marketing is more important than ever," said Ernest Nicastro, principal with What's Working NOW. "Because more than ever marketers today are focusing on activities that shorten the sales cycle and show direct sales results. Trade shows and corporate events have been proven to do just that." Continued Nicastro, "Ruth's 90-minute program will help companies of all sizes get the most out of their trade show and event marketing budgets and we're pleased to be offering it."

Money-Back Guarantee
All What's Working NOW programs are offered with a money-back guarantee of complete satisfaction.

Several valuable and useful bonuses are included with registration.

Priced at only $99, this timely training is a fraction of the cost of travel, lodging and registration fees for other high-priced conferences or seminars. Companies can gather their entire marketing team in a single office or conference room and train everyone for one low fee. For those companies whose marketing departments are spread out over several locations, special group pricing is available.

Enhanced Learning
By the close of business on April 28 all registrants will receive access to a Windows Media Video file, an mp3 and a PDF of all slides. Registrants can review the session at their convenience, at their pace, repeatedly, thus enhancing their learning experience.

About What's Working NOW!
What's Working NOW! is a training and development and event production company headquartered in Columbus, Ohio. The firm produces and markets education and training events that connect sales professionals, marketers, executives and business owners with insight and expertise they can use to enhance their careers and grow their businesses. Through its affiliate program the firm also enables qualified businesses and individuals to build customer goodwill and generate immediate revenues and qualified leads by co-promoting What's Working NOW! online and offline education and training programs.

For more information please contact:

Ernest Nicastro
What's Working NOW
Ph: 614.747.2256

About Conference Call University
Conference Call University provides education, training and motivation in the comfort of your home or office through the use of virtual learning technologies such as Teleseminars, Webinars, Podcasts, and more. Conference Call University helps you learn, earn, and succeed. More information is available at

About Ruth Stevens
Ruth P. Stevens consults on customer acquisition and retention, for both consumer and business-to-business clients. Ruth began her direct marketing career in 1986 at Time Warner, where she spent seven years in marketing, new business development, and general management at Book-of-the-Month Club and Time-Life Books. She then went to Ziff-Davis as Vice President of Marketing for Computer Library, the electronic publishing division. From 1996, she spent three years in direct marketing management at IBM, and then worked in senior marketing positions at two Internet startup companies in New York City before starting her consulting company in 2000.

Ruth serves on the board of directors of Edmund Optics, Inc. and NetFactor Corporation. She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and immediate past president of the Direct Marketing Club of New York. Crain's BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing in 2002. She is the author of 2 business books, The DMA Lead Generation Handbook, published in 2002, and Trade Show and Event Marketing, published by Thomson in 2005. She teaches marketing to graduate students at Columbia Business School. Ruth is a sought-after speaker and trainer, and has presented to audiences in Asia, Europe and Latin America. She has studied marketing management at Harvard Business School and holds an MBA from Columbia University.

For more information:

About DM2-DecisionMaker
DM2-DecisionMaker® is direct marketing to decision makers. DM2 leads the industry in targeted, highly qualified business-to-business list management and direct marketing services including multi-channel lists, lead development, qualification and analysis, event and database marketing, campaign analytics, and custom marketing programs. DM2 provides unique, ROI-based business-to-business marketing services in more than 25 industries.

Media Contact
Mary Miller,
Director of Marketing

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