Everest Poker's Summit Points Store is Now Open for Business

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Fully-integrated online store is just a mouse click away for Everest Poker players, who will find the store's virtual shelves stocked with the latest poker gear, personal electronics, video games, and fashion accessories.

We have partnered with Initial Rewards because we want to offer our players the largest selection of high-quality products from an established and trusted source.

The highly anticipated Everest Poker Summit Points Store is now open for business. Today, popular personal electronics, computer accessories, video games, books and branded Everest Poker gear are all just a simple mouse click away.

Players can obtain their favorite products by redeeming Summit Points, which they earn for playing poker tournaments, sit and go's and ring games at Everest Poker.

Everest Poker has partnered with Initial Rewards, the largest dedicated supplier of promotional merchandise and loyalty reward programs for the online gaming industry, to ensure players receive the best merchandise in a timely manner.

Everest Poker and Initial Rewards have successfully integrated the Summit Points Store into the Everest Poker software. Once players log into their accounts, they will have easy access to the store, where they can browse, research items, and purchase a variety of popular electronics, poker gear and accessories using their Summit Points.

Better still, since Everest Poker is a truly international poker room, the store is available in all 15 languages supported by Everest Poker, and a player's shipping and handling costs are calculated for them based on their home country. The calculated cost is then included in the Summit Points price of every item. Unnecessary and confusing shipping cost calculations are eliminated with this approach, meaning players get their gear faster and easier than anywhere else.

"As one of the world's leading online poker rooms, Everest is committed to providing the best possible player experience for our entire community. The Summit Points Store is one more way of rewarding our players," said Ken Berman, Brand Manager for Everest Poker. "We have partnered with Initial Rewards because we want to offer our players the largest selection of high-quality products from an established and trusted source."

Those that are not yet playing at Everest can still take a look at every available item in the store by visiting the Summit Points Store online catalogue. The online catalog provides visitors with detailed product descriptions and pictures, as well as instructions on how to download and log into the Everest Poker software, so they can begin playing poker and accumulating Summit Points of their own.

ABOUT EVEREST POKER:
Everest Poker is one of the world's leading online poker rooms. Owned by Everest Gaming, a veteran of the online gaming market for over 12 years, the poker room is renowned for its passion and dedication to its players. With a strong understanding of international poker markets, Everest Poker is devoted to providing players with their best poker experience, and to supporting poker communities across the globe.

Everest Poker is the sponsor of the world's biggest and most prestigious poker event the World Series of Poker (WSOP) which saw a record breaking 58,720 people participate in 2008 and a prize pool reaching $180,676,248, making the Everest Poker sponsored WSOP the richest event in sporting history.

Everest Poker is the sponsor of the Spanish Poker Tour (SPT), the European Cup (EPEC), the International Poker Cup (IP Cup) and Avalanche.

Everest Poker launched the first ever interactive poker competition Live the Dream in 2008 offering players from across the globe a once in the lifetime opportunity to play in some of the world's most prestigious poker events.

Everest Poker is also home to some of the world's finest players who play online at Everest Poker and attend live international poker events.

For more information about Everest Poker, please visit: http://www.EverestPoker.com

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Ed Pownall
Everest Gaming
0044 7825 064776
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