New Resource for Assisted Living Marketing Professionals

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A new web service - the Assisted Living Marketing Guild - designed specifically to help assisted living marketing professionals increase their move-ins.

Assisted living marketing professionals now have "industry-specific" strategies, resources and systems at their fingertips. Marketing With Care, a specialist at increasing move-ins through the unique concept of Strategic Care, has introduced a new service to their website called the Assisted Living Marketing Guild.

The Guild, located at, makes marketing expertise available 24 hours per day. With the click of a mouse, a subscriber can access census building fundamentals, project checklists, tips with recommended courses of action, a calendar to plan for upcoming events (and links to any affiliated organizations) and collateral handouts that can be easily reprinted.

In addition, there is "Interviews With Pros", in which industry specialists discuss how they help their clients succeed in the assisted living industry. "Our goal is to make our website the hub for assisted living marketing", says Steve Schmidt, President of Marketing With Care. "So we are encouraging professionals to share their expertise with Guild members." The first of the conversation-style interview is with Pam McDonald of Odd Jobs Ink talking about "Working With The Media". (There is a sample of the interview in the Attached Files box to the right.)

Plus, every month new marketing resources are made available to Guild members.

Also, through the Forum feature, members can share an experience, ask a question, offer their knowledge and give feedback to the Question of the Week - the first one being "What are you doing for Memorial Day that can lead to a press release?" This can be really helpful to all those many marketing professionals who feel like they are alone on an island.

In the past, those in search of innovative marketing knowledge and expertise had to put aside time they did not have to travel to a seminar…many times worrying about what they were missing at their facility or handling issues on the breaks. Now all they have do is turn on their computer. At the same time, they can learn in smaller, more manageable increments of time on a regular basis, and choose the specific areas they want to focus on. And, with the discussion Forum, they don't even have to work alone.

The Marketing Guild is a time-saving, very flexible and inexpensive way to stay on the cutting edge of assisted living marketing.

For more information, contact:
Steve Schmidt
Marketing With Care
1113 Ocean Ave., Ste. A
Seal Beach, CA 90740
(888) 213-5026


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