Best Military Website Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Military Web Design - The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the military industry learn to create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Military Websites often seem to suffer from an overwhelming need to provide technical data and statistics. A growing number of sites are adding multimedia to help better explain their offerings without overwhelming."

The WebAwards competition judges military websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Military Web sites joined the WebAwards in 2004. Despite outperforming the index in 2007, military sites underperformed the ISAR index in all other years including 2008. These sites are strong in content, copywriting, and ease of use. They scored first across all industries in content scores and second overall in ease of use scores. Military sites score weakest in innovation and technology.

The 2008 WebAward for Best Military website went to Campbell-Ewald for

Other past winners include:

  •     2007 Zugara for Do Something Amazing
  •     2006 Mullen for
  •     2005 Department of Defense for Defense Department Transformation
  •     2004 United Defense and Weber Shandwick for V2C2 Electronic Press Kit (EPK)

Companies and organizations wishing to have their military web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2009 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The military industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Military Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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