Best News Website Trends Detailed in New Report from Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for News Web Design - The Web Marketing Association, host of leading website awards competition WebAwards, released the 2009 Internet Standards Assessment Report (ISAR) to help the news industry learn to create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "The effectiveness of news sites remains largely with their credibility of being perceived as a reliable source of news. Syndication also plays an important role in news Web sites - allowing them to reach beyond the page and provide content for other web sites."

The WebAwards competition judges news websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

News industry Web sites are generally in line with the overall ISAR index. News sites have fallen slightly below the index for the past three years. As an industry, it is no surprise that news sites are strongest in content and copywriting. They are also strong in ease of use. News sites underperformed the 5-year criteria benchmark averages in all areas except content and copywriting. They score weakest in innovation.

The 2008 WebAward for Best News website went to NBC News for iCue.

Other past winners include:

  •     2007 Slate Magazine for the Slate Magazine Web site
  •     2006 Avenue A I Razorfish for
  •     2005 BusinessWeek Online for BusinessWeek Online website
  •     2005 Variety for
  •     2005 CNET for CNET
  •     2004 BURST! Media for Christian Science Monitor

A complete list of past winners can be found at

Companies and organizations wishing to have their news Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2009 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The news industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best News Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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