Gen2Media Announces National Media Marketing Icon Mike Mohamad and Digital Media Veteran Alan De Leon Appointed to Senior Management Team

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Gen2Media Corporation, a fully integrated digital media, technology and marketing company, has announced the appointment of former A&E and NBC senior exec Michael Mohamad as Executive Vice President of the Company. In this capacity, Mohamad will be largely focused on the development and production of original video programming tied to advertising sales for delivery to Gen2's growing network of content distribution partners, including Microsoft Xbox, TiVo and Tribune, among others. The Company further announced that Digital Interactive veteran Alan De Leon was named Senior Vice President, Interactive, and will lead the Company's interactive business development, brand marketing and online advertising sales efforts.

We are beyond thrilled to be welcoming two such highly accomplished industry experts to Gen2's winning management team. It is evident that we are attracting a major force of talent to our Company who recognize the pervasive reach and power of Gen2Media's exciting growth platform and the positive, enriching impact that we are having on advertisers and consumers, alike.

Gen2Media has attracted top talent in the world of Digital Media and Media Marketing to their Orlando-based integrated digital media, technology and marketing company. Michael Mohamad, former A&E and NBC senior executive has joined Gen2 to head up the development and production of original video programming tied to advertising sales as the Company's Executive Vice President. In addition, Alan De Leon, an industry veteran with over 14 years of proven experience in business development, partnerships, online sales and advertising management, has joined Gen2 as their Senior Vice President, Interactive.

Quotes Attributable to Management:

Mary Spio, President and Co-Founder
"We are beyond thrilled to be welcoming two such highly accomplished industry experts to Gen2's winning management team. It is evident that we are attracting a major force of talent to our Company who recognize the pervasive reach and power of Gen2Media's exciting growth platform and the positive, enriching impact that we are having on advertisers and consumers, alike."

Jim Byrd, Chairman and Chief Executive Officer
"Winning Mike aboard the Gen2Media team is a major coup for our Company. Very few, if any, can match his impressive track record or his award winning marketing expertise in the broadcast media arena."

"With the recent addition of Microsoft Xbox and TiVo to our growing distribution network, our combined potential audience has quickly expanded to over 28 million people worldwide. Consequently, it is essential that we produce original digital content that appeals to a demographically and psychographically diverse universe of affinity groups. With Mike's capable assistance, we plan to create a robust line-up of superior, visually engaging and experiential entertainment to satisfy advertisers and viewers alike."

"With over a decade of Interactive Media experience, Alan has developed key interactive alliances and partnerships which have successfully positioned numerous major brands and publishers. Moreover, because he has worked exclusively within entertainment brands, he brings our Company longstanding relationships established with major motion picture studios, cable networks, music labels and online gaming developers. Leveraging his influence, leadership skills and strong knowledge of new interactive technologies and methodologies, Gen2 looks forward to offering our growing family of media partners a broad range of new and innovative business-building ideas and opportunities."

About Michael Mohamad:
With nearly four decades of media and marketing experience, Mike has spent a luminous career in-house and at agencies, creating award-winning promotions and campaigns for various media companies, including NBC, where he is credited with rebranding the network and developing the peacock logo, and, more recently, The History Channel for A&E Television Networks.

Beginning in 1996, Mike served in various senior marketing executive roles at A&E overseeing the creative implementation of major marketing strategies, including Advertising, Public Relations, On-Air and Consumer Marketing. During his 12 year tenure at A&E, he served as head of Marketing; Senior Vice President of Marketing for both The History Channel and A&E; and Senior Vice President of Marketing Partnerships and Business Development. Prior to A&E, he was President of MSM Advertising, Vice President and Creative Director of Korman, Vice President and Creative Director at Shapiro, Budrow & Association and Vice President of Advertising, Promotion and Design at NBC.

About Alan De Leon:
Alan brings Gen2Media over 14 years proven experience in business development, partnerships, online sales and advertising management with several highly respected industry-leading brands. Most recently, he served as Vice President, US Digital Sales and Operations for Ybrant Digital, a Comscore Top 20 Online Advertising Network and Technology Company, where he managed all interactive agency and brand relationships.

Prior posts have included Director of New Media for CBS affiliate KFMB Stations, Vice President, Interactive Sales for Interevco, Inc., Director of Online and Digital Entertainment for Warner Bros Entertainment Group, Vice President of Business Development for the Wedding Channel, Inc. and as a Consultant to NBC Universal-Digital Media.

About Gen2Media Corporation:
Based in Orlando, Florida, Gen2Media is a full-service digital media and marketing company and owner of the world's first true end-to-end online interactive network that embodies the best of broadcast and broadband. The Company combines world class content creation and production with a cutting-edge, patent-pending Digital Video Publisher and Smart Content Management Systemâ„¢, back-end metrics and marketing expertise to achieve quantifiable results for its blue chip partners and customers; and to create rich, robust and engaging branded entertainment and infotainment for consumers, both directly and through a number of blue chip channel partnerships including Microsoft Xbox, TiVo, Clear Channel, Emmis Communications, Regent Communications and others. Additionally, its acclaimed production team has handled live concert and video production for some of the most high profile entertainers and events in the world, including Mary J. Blige, Justin Timberlake, Britney Spears, The Billboard Awards Show and Live 8. For more information, please visit http://www.gen2media.com.

Want to see the full press release? Click Here: http://tinyurl.com/dmsbln

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