New CE Retailer Giving Women a Voice in the CE Marketplace

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Women buy 57% of electronics and influence 90% of buying decisions, but often feel ignored by traditional retailers and manufacturers. New CE Retailer, ShopGadgetGirl.com offers electronics and accessories specifically for women with a strategy mindful of the way women shop.

Design and Gender: Thinking About Sex and Electronics

As illustrated at the Consumer Electronics Show in the panel discussion "Design and Gender: Thinking About Sex and Electronics", women buy 57% of electronics and influence 90% of buying decisions, however, many women feel their buying dollars are underserved in the industry.

ShopGadgetGirl.com seeks to provide women with a new way of shopping for Consumer Electronics and Accessories by identifying products they need, with the service they want.

"Our mission is simple," says founder H. Victoria Myers. "We believe women should have the same level of service when shopping for electronics and accessories as they do shopping for the perfect little black dress at a department store".

With free personal shopping services, the business model operates more as a department store than an electronics retailer, but the model is a success.

"Women too often feel intimated walking into a big box retailer if they feel they not technologically savvy, but have questions they need answered that are not always served by some online retailers. We're the best of both worlds for these women offering them a unique blend of service, selection and support," Myers said.

ShopGadgetGirl.com offers women products and categories with women in mind.

Myers says, "Just because it's pink, doesn't mean we'll carry it as a woman's product. We're interested in what helps women be more productive, give them time back in their day and enjoy the things that are important to them".

About ShopGadgetGirl.com
ShopGadgetGirl.com offers consumer electronics and accessories specifically for women. With a focus on service and female friendly products, ShopGadgetGirl.com seeks to provide women with an online destination to shop for electronics, receive practical "how to's" and ask questions without feeling intimidated. ShopGadgetGirl.com was founded by H. Victoria Myers and is located in Oklahoma City, OK.

http://shopgadgetgirl.com/

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H. Victoria Myers
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