Ultimate Web Resource for Information on Water Launched

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Newly launched sister of popular GreenLivingIdeas.com site already ranking as top resource for tips, news, and events related to Earth's most precious resource -- Water

Having Kohler as our initial launch partner was a natural fit, and their message dovetails perfectly with the editorial mission of the BlueLivingIdeas.com website.

Water, sometimes called "Blue Gold," is Earth's most precious substance and its availability is said by many environmental and political experts to be the most important and immediate environmental and humanitarian concern we face. To help keep the public informed and updated on water-related issues, Green Living Ideas, Inc. announced today the launch of the Web's most comprehensive, water-focused Web site ever assembled, Blue Living Ideas (at http://bluelivingideas.com).

The site, launched early March 2009, comes from the same organization that developed the highly popular and acclaimed environment blog GreenLivingIdeas.com (http://greenlivingideas.com), which itself received a recent facelift to match the modern Web 2.0 styling of the BlueLivingIdeas.com site. Unlike the general green/sustainable living focus of its sibling, BlueLivingIdeas.com focuses on water-related issues and information, including topics such as bottled water, water availability, water rights, water pollution, water conservation, clean and safe drinking water, water heaters, tankless water heaters, and similar topics.

The site brings together many of the world's top water experts and authors who regularly deliver the latest and most important information on all things related to blue. The site's initial editorial has received global acclaim and record-setting traffic numbers for the organization, including a post entitled "The Watercone: A Simple, Effective Solar Still" (http://bluelivingideas.com/topics/drinking-water/the-watercone-a-simple-effective-solar-still/) that managed to reach the highly coveted front page of Digg.com for 24 hours during the initial weeks of the site's existence, generating the single highest number of page views for any article in the company's history.

With the tagline, "Resources for saving blue, and green", Blue Living Ideas' editorial content addresses today's most critical environmental and humanitarian concerns, and also provides tips for saving water as well as money spent on water waste. Some of the topics covered by Blue Living Ideas' staff of top environmental bloggers/authors:

  • Clean and safe drinking water    
  • Bottled water
  • Water conservation tactics and products
  • Water purification and filtration         
  • Ocean conservation and protection
  • Water-related technologies
  • Worldwide water politics and economics

The site provides independent, objective editorial from a staff of acclaimed environmental bloggers including Derek Markham, Jennifer Lance, Sean Daily, Reenita Malhotra, and Adam Shake, and was launched under an exclusive initial 90-day sponsorship arrangement with Kohler Company, the world's leading kitchen and bathroom fixture company, and a thought leader in the area of water conservation.

BlueLivingIdeas.com's Founder and CEO Sean Daily discussed the advertising relationship with Kohler, saying "We felt Kohler was the ideal initial launch sponsor for Blue Living Ideas because they have consistently demonstrated real, long-term commitment to water conservation issues and are the undisputed leader in their industry. " Daily continued, "Having Kohler as our initial launch partner was a natural fit, and their message dovetails perfectly with the editorial mission of the BlueLivingIdeas.com website."

"Public education, along with new water-efficient products and building design methods, are critical to contain water use. Plumbing manufacturers such as Kohler are responding to this need by developing new products that use less water, but don't sacrifice performance," said Michael Mueller, director of communications and Internet services at Kohler. "Using water more wisely - especially potable water which uses energy and chemicals to treat - is imperative, as supplies are limited and our population and economy are growing."

BlueLivingIdeas.com's content also includes water-related episodes from GreenTalk Radio (http://greentalkradio.com), Green Living Ideas' popular and award-nominated environmental podcast that entertains and educates listeners focused on eco topics and issues. Podcast interviews with innovative and caring companies, authors and experts from around the world present ecology-oriented products and services. The GreenTalk Radio distribution network includes iTunesTM, Personal Life Media and the Sustainablog.org network, delivering thousands of podcast listens per month.

About Green Living Ideas, Inc, parent of Blue Living Ideas
Blue Living Ideas' editorial voice is driven by Green Living Ideas' founder and CEO Sean Daily, and implemented by an amazing staff of bloggers and blogging interns. Sean has clearly demonstrated his passion for sharing knowledge with a LOHAS (Lifestyles of Health and Sustainability) audience as Editor-in-Chief of Blue Living Ideas' sister site that launched in July 2007. Green Living Ideas, along with its popular environmental podcast franchise GreenTalk Radio, have earned a reputation as being the green "go-to" online resource, and features in-depth and authoritative content on more than 200 topics ranging from "Green Building" to "Fashion & Beauty" to "Alternative Fuels & Transportation". The company's editorial vision for Blue Living Ideas is to similarly engage a targeted eco-aware audience, thereby creating the ultimate Web forum surrounding the vital topic of water preservation and protection.

About Kohler
Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America's oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, cabinetry, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations.

Press Team
Green Living Ideas, Inc.
(877) 548-4733, ext. 110

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Green Living Ideas, Inc.
(877) 548-4733 ext. 110
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