Ontela Named Breakthrough Start-up Of The Year

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Mobile Imaging Service Honored By Washington Technology Industry Association

Ontela, Inc. (http://www.ontela.com), provider of award-winning camera phone picture saving services for wireless carriers, announced today that it has been honored as the Breakthrough Start-up of the Year by the Washington Technology Industry Association (WTIA) as part of its 14th annual Industry Achievement Awards (IAAs). The awards recognize local companies, individuals and students who best demonstrate innovation and excellence in creating new technologies, applications and services. Finalists were chosen by a panel of local industry experts, and the winners were chosen by the local technology community through an online voting system.

"For the first time ever, thousands of votes from the local technology community determined this year's IAA winners. To be named by your peers as one of our region's best and brightest is a great honor," said Ken Myer, president and CEO of the WTIA. "We've watched the local technology community grow exponentially during our 25 years as an organization, and we believe this year's winners demonstrated that Washington continues to be a home for world class innovations. We're honored to be able to recognize these companies and individuals, and we look forward to seeing what great things they will do next."

"There are a lot of awards ceremonies in this business, but this one is really special because it comes from the community," said Dan Shapiro, CEO of Ontela. "It means a lot to us at Ontela to receive this honor from a group to which we owe so much."

Ontela was founded in 2005 with a simple idea: make it really easy for everyday people to get pictures off camera phones. With laser like focus on creating the best mobile imaging experience possible, Ontela now serves 30 wireless carriers and has its software preloaded on all of the top five device manufacturers. Recently, Ontela announced that they have teamed with Photobucket to release the Photobucket Mobile Uploader, a service currently available on Verizon and T-Mobile. Users can download the service from the web by going to http://mobileuploader.photobucket.com.

The Washington Technology Industry Association, founded in 1984, is the largest statewide association of technology companies, IT departments and individual technology professionals in North America. With more than 1,000 member companies representing more than 100,000 employees in Washington State, the association is a catalyst for sharing expertise, fostering collaboration, delivering key business services and advancing the value and global impact of technology companies doing business in Washington.

About Ontela
Ontela provides technology infrastructure to wireless carriers that allows consumers to unlock the photos in their camera phones. Ontela's PicDeck technology has been certified by 30 operators including Verizon, T-Mobile, and Alltel on more than 100 handsets. It is also available preinstalled on devices from all five of the top global handset manufacturers. Ontela is headquartered in Seattle and is backed by Steamboat Ventures, Hunt Ventures, Voyager Capital, and Oak Investment Partners. For more information, visit http://www.ontela.com.

Media contacts:
Rob Newton
Ontela, Inc.
(206) 940-7942

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Rob Newton
Ontela
206-940-7942
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