The Inventure Group Now Live with O4 Corporation's Mobile Solution

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Snack Food Company Improves Direct Store Delivery Efforts, Overall Efficiency of Its Independent Operators

O4 Corporation (O4), the world's leading provider of mobile sales force automation solutions for retail execution, announced today that The Inventure Group, leading snack food manufacturer of Intensely Different™ specialty brands, is live with O4 in an on demand environment. The company is using the software to maximize direct store deliveries (DSD) with applications for tracking merchandising results, promotion compliance and competitive activity, all integrated with route accounting.

Running on rugged mobile Windows-based handheld devices, O4 replaces a previously manual process. It provides The Inventure Group with a technology platform to allow its 50 Independent Operators (IOs) to effectively manage their delivery routes to sell, deliver and invoice customers including exchanging invoice information via DEX at the store level. The IOs leverage O4's mobile platform to manage start-of-day and end-of-day processes, plan their visits and execute in-store audits; and the company's management team uses the O4 technology for immediate access to product brand and competitive field information.

"O4's mobile solutions help us run our business better," said Tim Bateman, vice president of sales for The Inventure Group. "Our direct store delivery strategy means we need a solid technology solution for our IOs, basically our mobile sales team that is paid on commissions, to plan their routes efficiently, interact with our customers and ultimately drive revenue."

"O4's next generation DSD mobile solutions provide a strategic weapon for companies like The Inventure Group who need to better manage resources in the field and have immediate insight to store-level activities," said Harris Fogel, president of O4 Corporation, Americas. "We look forward to helping the company improve productivity and gain additional benefits."

About O4 Corporation

Established in 1998, O4 Corporation has international offices and partner networks in the United States, Australia, Asia Pacific, Europe, and South America to deliver its comprehensive mobile solutions. O4 has attracted numerous industry-leading clients including Procter & Gamble, Johnson & Johnson, Daisy Brand, Reckitt Benckiser, Foster's Group, Bacardi Lion, Pernod Ricard Pacific, and Suntory. O4 Solutions deliver significant return on investment through efficiency gain and cost reductions. By addressing the needs of both management and mobile workers, they support sound planning and decision making, increased field force effectiveness, and excellence in retail execution. The end result is a positive impact on revenue and profits. For more information, visit

About The Inventure Group

With manufacturing facilities in Arizona, Indiana and Washington, The Inventure Group is a marketer and manufacturer of Intensely Different™ specialty brands in indulgent and better-for-you food categories under a variety of company owned or licensed brand names, including T.G.I. Friday's®, BURGER KING®, Rader Farms®, Boulder Canyon™ Natural Foods, Poore Brothers®, Tato Skins® and Bob's Texas Style®. For further information about The Inventure Group, visit


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Scott Foernsler
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