Renewable Energy Enthusiasts Invited to Share their Expertise (and Win a wattson)

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The experience and enthusiasm of people who have installed renewable energy (such as solar panels, biomass boilers or wind turbines) in their home is at the heart of YouGen's remit of helping make it easy for people to navigate a complex new market and choose wisely.

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Research* shows that people have difficulty in finding impartial, informed advice about renewable energy; that 91 per cent look at the internet for advice; and that they want an installer who is knowledgeable, trustworthy, reliable and preferably local. YouGen will use social media techniques to provide a one stop shop for renewable energy.

"We're calling on people who have installed renewable energy or made their house more energy efficient to register on the site now, ready for the user-generated section which goes live after Easter," says founder Cathy Debenham. "To encourage them, we're entering everyone who registers before Easter into a draw to win a wattson - the stylish energy meter from DIY Kyoto.

"Renewable energy is a really confusing market, and most of the early adopters have a story to tell about their experience, and tips to share. While their original motivation may have been to reduce energy bills, or for energy security or environmental protection, renewable energy often intrigues people in a way they didn't expect. It engages you with the energy you use, bringing you closer to nature and more aware of its power."

Companies serving the domestic renewable energy, microgeneration and energy efficiency markets are also invited to register, and they too will be able to add profiles once the user-generated section of the site goes live after Easter.

The YouGen site currently consists of independently researched information, which prides itself in giving practical information, cutting through the jargon and making it easy for people to see if a technology is suitable for their home. The blog has regular contributions from YouGen Energy Experts who are professionals in their field, and are happy to answer questions. It covers energy efficiency as well as renewable energy.

Recent blog posts include:

Will feed-in tariffs deliver for us?
http://www.yougen.co.uk/2009/03/27/will-feed-in-tariffs-deliver-for-us/

Calculators shed light on renewable choices
http://www.yougen.co.uk/2009/03/25/calculators-shed-light-on-renewable-options/

Fascinating facts about wood
http://www.yougen.co.uk/2009/03/09/biomass-fuels-and-supply/

Insulation is king
http://www.yougen.co.uk/2009/03/13/insulation-is-king/

  • YIMBY Generation - yes in my back yard, Energy Saving Trust, June 08

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Cathy Debenham
YouGen
01395 597879
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