Landing Page Optimization Increases Conversion Rate by Double Digit Percentages

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Email Marketing Provider Listrak Partners with Web Expert Tim Ash to Present Free Webinar for Online Marketers

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.

Listrak, a leading email marketing solution provider announced its latest free webinar entitled "Avoiding the Seven Deadly Sins of Landing Page Design" on Wednesday, April 15, at 1:00 EST.

Listrak has partnered with Landing Page Optimization expert Tim Ash to help marketers find out whether they are turning away website visitors with poorly designed landing pages, and how they can diagnose potential conversion problems, as well as test and uncover better performing versions of their landing pages.

According to Mr. Ash, President & CEO of SiteTuners.com, attendees will learn how they can increase the conversion rate of most landing pages by double digit percentages.

"If a web site's landing pages are confusing or complicated, you will lose your audience," said Mr. Ash.

"Instead of guessing at your website visitor's needs, you can ask them what they prefer. Landing page testing allows your visitors to design a more satisfying experience for themselves, and put more money in your pocket," he said.

Tim Ash is a highly-regarded speaker and workshop leader at conferences including Search Engine Strategies, Affiliate Summit, eMetrics, PPC Summit, and Internet World. He is also the author of "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions" (John Wiley & Sons Press, 2008) LandingPageOptimizationBook.com.

Listrak will be giving away 25 free autographed copies of Tim's bestselling book "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions." To enter a draw for the book, participants must register for and attend the one hour webinar on April 15, 2009.

Registration is free, but is limited. To register, visit https://www1.gotomeeting.com/register/841904618

About SiteTurners
SiteTurners offers consulting, full-service flat-fee guaranteed-performance tests, and advanced software tools for landing page optimization. Past clients include Verizon Wireless, American Express, Sony Music, American Honda, COMP USA, Universal Studios, Fair Isaac, Rand McNally, Red Envelope, Black & Decker, and Coach. For more information, visit: http://sitetuners.com.

About Listrak
Listrak is an Email Service Partner to world-class organizations such as Motorola, The Islands of the Bahamas, eMarketer, Bernard Hodes, Boston Symphony Orchestra, PR Newswire, Wolfgang Puck Fine Dining, and L'Oreal. Our hosted email marketing software allows permission-based marketers to manage, send, track and grow their email marketing investment. We deliver email marketing intelligence through our intuitive web-based application. Leading marketers have come to rely on this intelligence to better manage email in their multi-channel marketing mix. To learn more about the many ways Listrak can strengthen your email marketing campaigns, or to sign up for a 20-minute web-based tour, visit http://www.listrak.com.

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Megan Ouellet
Listrak
717 627 4528 ext. 321
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