Wilmette, IL (PRWEB) March 30, 2009
Using an online poll conducted in early March 2009, CampusBedding.com (http://www.campusbedding.com) asked women between the ages of 35 and 54 (college moms and would-be college moms) how nice sheets on college dorm room beds should be. Two-thirds of the respondents answered that they should be as nice as the sheets on their beds at home or better.
"We conducted a similar survey of college freshman last fall, and these results are consistent with what the students told us," says Ronda Pierson, CampusBedding.com founding partner. "Unfortunately, too many kids are sleeping on what we call shabby sheets."
Using the LinkedIn Polls application offered on the professional networking website LinkedIn, CampusBedding.com Marketing Director Todd Allen posted the following question: "College freshmen need to buy twin XL bed sheets. How good should they be?" and targeted the poll to female LinkedIn members between the ages of 35 and 54. "We thought these women would most likely be college moms", says Allen.
"LinkedIn Polls actually allows you to have up to five possible responses to any question," continues Allen. "There really aren't five reasonable responses to that simple question, so we had a little fun." In a little less than a week, 317 women had answered the poll. The five possible responses, and the percentages for each were:
- As good as the ones at home - 36%
- Who cares? - 33%
- Not as good, on a budget - 19%
- I just hope they sleep! - 9%
- Better than the ones at home - 3%
After excluding the "who cares" and "I just hope they sleep!" responses, 67% of the remaining respondents thought college sheets should be as nice (62%) or better (5%) than the ones at home, and 33% thought they should not be as good.
"Last fall we used Facebook to invite students to take a brief survey about their sheets" says Allen. "Half of the respondents weren't satisfied with their sheets, and the main reason was that they weren't as nice as the ones on their beds at home. So, both students and their moms are in agreement on this topic."
LinkedIn Polls also enables respondents to offer comments in addition to answering the question. Here are a few of the comments offered:
- "It's ridiculous that parents have to buy special sheets for maybe one year. How about just regular twin size? No other place on earth uses twin x-long except for freshman college dorms...gimme a break!"
- "While I absolutely agree that the Twin XL thing that freshman dorms have is just stupid, I don't see it as a bedding cover issue; it is definitely an issue to take up with the colleges."
- "With the price of a college education...don't you think they should provide sheets! Honestly the cost of sheets is incidental...."
- "College dorms are so depressing - why not treat yourself to the best bedding available so that you can be most comfortable while relaxing in bed!"
The majority of beds in college and university residence halls are twin extra-long size - roughly six inches longer than a standard twin mattress. "When our two daughters headed off to college, I was discouraged by the quality of the sheets they were being offered by their schools," says Allen. "That's really why we started this business in 2006."
Pierson notes that many colleges and universities have relationships with linen providers to offer their products to incoming students, but it is important to know that parents and students can purchase their bedding materials from other sources.
CampusBedding.com offers high thread count all cotton sheets, down and down-free comforters, mattress pads, mattress encasing covers, and featherbeds all sized to fit twin extra-long mattresses. The company offers its products to consumers through its website, and it is working with colleges and universities to provide cooperative bed linen programs.
For additional information about CampusBedding.com contact Ronda Pierson or visit http://www.campusbedding.com.
About CampusBedding.com LLC
CampusBedding.com, founded in 2005, is the only full-service bed linen company dedicated exclusively to providing quality twin extra-long bedding for college students. Matched with a commitment to excellence in service, CampusBedding.com stands alone as "The Source for Dorm Room Comfort."
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