Savings and Value Site redplum.com Launches Text-Message Grocery Coupons Campaign for Kellogg's

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Savings and value Web site redplum.com announced today a new mobile text messaging program to promote Kellogg's new Raisin Bran® Extra cereal!

Savings and value Web site redplum.com (http://www.redplum.com) announced today a new mobile text messaging program to promote Kellogg's new Raisin Bran® Extra cereal.

The campaign is noteworthy as it combines traditional print advertising with text messaging and electronic coupons to help support the launch of Kellogg's new product: Kellogg's Raisin Bran® Extra. Consumers who text the word "EXTRA" to a short code will receive instructions for getting their digital $1 off coupon for Kellogg's Raisin Bran®*. It will be advertised in the RedPlum Free-Standing Insert (FSI) March 29th in five select markets.

Redplum.com, a savings and lifestyle site featuring printable coupons, coupon codes and value-focused editorial, was founded in January 2008 by leading media and marketing services company Valassis. Consumers can check redplum.com every day for new printable coupons, deals, articles and more.

For information on becoming a redplum.com partner, please e-mail Mark Bees, Director, Partnerships at beesm (at) valassis (dot) com.

*Coupons are available while supplies last. Standard texting rates apply.
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