PrintSoft Features Web-based Message Management for Transpromo and Correspondence Documents at On Demand Expo

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PrintSoft Americas (http://www.printsoft-usa.com) will feature web-based solutions for document message management at the On Demand Expo. The solutions enable companies to use web-based interfaces to fine-tune both the content of variable messages in documents and the business rules that determine which messages are directed to particular recipients. PrintSoft's agile and cost effective offering is designed for enterprises seeking solutions that are easy to deploy, well-suited to business users that manage content, and powerful enough for sophisticated variable message control.

Business users are looking for solutions from their service providers and in-plant production centers that enable them to make quick and easy changes to business-critical customer communications

PrintSoft Americas (http://www.printsoft-usa.com) will feature web-based solutions for document message management at the On Demand Expo. The solutions enable companies to use web-based interfaces to fine-tune both the content of variable messages in documents and the business rules that determine which messages are directed to particular recipients. PrintSoft's agile and cost effective offering is designed for enterprises seeking solutions that are easy to deploy, well-suited to business users that manage content, and powerful enough for sophisticated variable message control. Demonstrations in the PrintSoft Booth, #2349, will show customer applications ranging from loyalty mailings and transpromo statements to event-triggered insurance and financial services correspondence. All applications offer multi-channel output for print, email, fax and sms communications.

"Business users are looking for solutions from their service providers and in-plant production centers that enable them to make quick and easy changes to business-critical customer communications," says Dan Sheedy PrintSoft Americas President. "Our WebDirect solution puts change control in the hands of the business users who need it while maintaining operational efficiency and compliance control enterprises rely on."

WebDirect offers web-based workflows for business users to manage variable message content and provides hosted lifecycle management for enterprise document templates. The solution is feature-rich, with options for custom web interfaces, integrated content repositories, version control, integrated document composition and output routing, on-demand archiving, and more. With WebDirect, business users have permission-controlled access to message blocks and can create, review, and revise message content using a simple web-browser interface. Easy to set up business rules determine who gets which version of a message. Web-based previews and approval workflows speed change implementation and integrated change tracking provides version management and a complete audit trail.

PrintSoft offers WebDirect both for on-site installation and as a hosted solution. The hosted service eliminates lengthy overhead in acquiring and installing an in-house solution and allows enterprise business units and their print and e-delivery service providers to collaborate "in the cloud," with all the security and benefits of an in-house installed solution.

About PrintSoft
PrintSoft is a leading global provider of dynamic document composition, automation and output management solutions that enable organizations to streamline processes for business-critical personalized communications. PrintSoft offers solutions addressing enterprise mail challenges from template creation and variable message management to integrated event-triggered production, optimized print and electronic delivery. Web-based workflows allow business users to manage variable content and rules, providing easy message revision with fully auditable change control. PrintSoft solutions bring additional value to customer correspondence by ensuring it is brand-building, timely, and relevant, with up-to-the-minute approved messaging targeted to the individual recipient. Based in Melbourne, Australia, with PrintSoft Americas headquarters near Chicago, Illinois, PrintSoft has offices worldwide and a global customer base with more than 6,000 system licenses installed in more than 50 countries.

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Alice Fackre
PrintSoft
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