PrintSoft Introduces MailDirect Express™ for Easy-to-Launch Corporate Mailing Portals that Enable Fast, Efficient On-Demand Correspondence

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Today at the On Demand Expo, PrintSoft Americas (http://www.printsoft-usa.com) announced a new offering, MailDirect Express, which provides design-online capability and multi-channel output for on-demand business correspondence. The solution saves time for corporate employees, speeds messages to customers and ensures brand-control and compliance standards are met even for ad-hoc correspondence.

Making it easy to set-up, easy to administer, and easy to use was key

Today at the On Demand Expo, PrintSoft Americas (http://www.printsoft-usa.com) announced a new offering, MailDirect Express, which provides design-online capability and multi-channel output for on-demand business correspondence. The solution saves time for corporate employees, speeds messages to customers and ensures brand-control and compliance standards are met even for ad-hoc correspondence. With no template tool required, set-up is easy. And with robust back-end collection, sorting, and processing, print center efficiency is maximized. The solution is being introduced at On Demand 2009, the largest digital publishing event in North America, and will be demonstrated in the PrintSoft Booth, #2349.

"On-demand mailings occur in just about every organization from large corporations with distributed offices and branch locations, to universities, government offices and small business enterprises. Often these mailings are prepared and produced locally with little brand-control and minimal production efficiency," says Dan Sheedy PrintSoft Americas President. "Our research shows that efficient correspondence automation is more of a concern than ever in the current economic climate and this solution brings tangible benefits that directly address these concerns."

With MailDirect Express, business users can easily create new document designs within defined corporate style guidelines using an intuitive, interactive browser interface that lets them manipulate document elements directly on the page view. For print mailings, users can even specify finishing options and inserts. The back-end processing is extremely robust providing multi-channel output for email, fax and sms correspondence; aggregation of small print mailings into larger print runs with appropriate sorting based on job type and output requirements; as well as appropriate placement of addresses, postal barcodes, and OMR marks for finishing and inserts.

"Making it easy to set-up, easy to administer, and easy to use was key," says Sheedy. "But that ease-of-use at the front end relies on powerful automation at the back end that makes these jobs profitable for the print center while taking the burden of small mailing production off of both corporate and print center employees."

PrintSoft's introduction of MailDirect Express at the On Demand Expo, March 31-April 2 in Philadelphia, will be the first public showing of the new service and demonstrations will show how corporate users and print centers can benefit by adding ad-hoc mailing portals to their correspondence management programs. MailDirect Express will be officially launched in July.

About PrintSoft
PrintSoft is a leading global provider of dynamic document composition, automation and output management solutions that enable organizations to streamline processes for business-critical personalized communications. PrintSoft offers solutions addressing enterprise mail challenges from template creation and variable message management to integrated event-triggered production, optimized print and electronic delivery. Web-based workflows allow business users to manage variable content and rules, providing easy message revision with fully auditable change control. PrintSoft solutions bring additional value to customer correspondence by ensuring it is brand-building, timely, and relevant, with up-to-the-minute approved messaging targeted to the individual recipient. Based in Melbourne, Australia, with PrintSoft Americas headquarters near Chicago, Illinois, PrintSoft has offices worldwide and a global customer base with more than 6,000 system licenses installed in more than 50 countries.

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Alice Fackre
PrintSoft
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