Family Website Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Premier Internet Award Competition, WebAwards, Provides Best Practices for Family Web Design - The Web Marketing Association, host of leading website awards competition WebAwards, recently released the Internet Standards Assessment Report (ISAR), which includes specific benchmarking data to help the family industry create more award-winning websites.

"As the standard of excellence for websites continues to increase, web visitors are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association. "Family Web sites tend to have a clear understanding of their target audience and provide strong content to support their user's experience."

The WebAwards competition evaluates family websites on seven criteria that combined create effective websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Family web sites outperformed the ISAR index for the past twelve years. They are one of only a few industries that beat the index year after year. Family Web sites outperformed the 5- year criteria benchmark score in content and copywriting. Content and copywriting are this industries strong suit while these sites could use improvement in innovation, technology and interactivity.

The 2008 WebAward for Best FamilyWeb site went to Jetset Studios Bee Movie Official Movie Website.

Other past winners include:

  • 2007 Ogilvy for
  • 2006 Family Cookbook Project for
  • 2005 Family Cookbook Project for
  • 2004 Zipatoni for Bring Elsie Home
  • 2003 for BabyCenter's website
  • 2002 Ripple Effects Interactive for Experience PA Web Site
  • 2001 Disney Online for
  • 2000 Yfactor Inc. for Family Channel Web Site
  • 1999 Kevin Sebesky, Inc. for Official Berenstain Bears Website
  • 1998 Kevin Sebesky, Inc. for Official Berenstain Bears Website
  • 1997 Kevin Sebesky, Inc. for Official Berenstain Bears Website

Companies and organizations wishing to have their family Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2009 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association will soon be accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The family industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Family Web site of 2009. Participants will receive valuable feedback and the opportunity to earn peer recognition. The deadline for entry is May 29, 2009 and the WebAward Web site is located at

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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