Trends for the Best Toy & Hobby Websites Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Toy & Hobby Web Design - The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the toy and hobby industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Toy & Hobby websites do an excellent job of providing users with information about the latest gadget, toy or game."

The WebAwards competition judges toy and hobby websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Toy and hobby Web sites outperformed the ISAR index in eight out of the twelve years competing. Although they only marginally outperformed the index in 2008, they exceeded the index for the past five consecutive years. These recent high scores enabled the toy and hobby industry to score above the 5-year criteria average in all areas. Historically, toy and hobby sites have been strong in design, content, and copywriting. According to the ISAR Study, toy and hobby websites make it easy for toy buyers to access news and information relating to their particular interests.

The 2008 WebAward for Best Toy & Hobby Web site went to Studiocom for Activision.

Other past winners include:

  • 2007 Mattel for
  • 2006 Tellus for MJ Trim
  • 2005 Endeca for A Toy Store for Toy Stores
  • 2004 Chevron Texaco Products for Chevron Cars
  • 2003 eleven inc. for Kodak LS420 Sitelet

A complete list of past winners can be found at]

Companies and organizations wishing to have their toy and hobby Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2009 WebAward ISAR report, please visit:

2009 WebAward Call for Entries:
The Web Marketing Association will soon be accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The toy and hobby industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Toy & Hobby Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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