Best Public Relations Websites Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Public Relations Web Design - The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the public relations industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "The data supports the perceived notion that most PR firms don't spend enough time on their own site. PR Firms need to invest time in their own websites to increase traffic to and engage web visitors."

The WebAwards competition judges public relations websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Despite matching the ISAR index three times and exceeding it once, the public relations industry has largely underperformed the overall ISAR index eight out of twelve years. The sub par performance of public relations Web sites has resulted in the industry underperforming the 5-year criteria benchmark averages considerably in all areas. Within their own industry, PR Web sites are best at content and ease of use, but lag in innovation.

The 2008 WebAward for Best Public Relations Website went to frog design for GE Corporate Web Site

Other past winners include:

  • 2007 Wirestone, LLC for the Official Site of Dan Wheldon
  • 2006 PRWEb for
  • 2005 Peter A Mayer Advertising for Community Coffee History Site
  • 2004 Cisco Corporate PR for News@Cisco
  • 2003 Weber Shandwick and Benjamin Irvine for Toshiba Tablet PC Launch
  • 2002 Wealth Management News Service for

A complete list of past winners can be found at].

Companies and organizations wishing to have their public relations Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2009 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries:
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The public relations industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Public Relations Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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