Neighborhood America Explores the Importance of Investing in CRM at Upcoming BtoB Magazine Webcast

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Neighborhood America Director of CRM & Social Media Strategy and National CRM Association President, Michael Thomas joins Senior Editor of InsideCRM Chris Bucholtz on BtoB Magazine hosted webcast April 2. Webcast discusses why it's important for your company to invest in CRM as recession survival strategy.

Neighborhood America, an award-winning enterprise social software provider, invites companies to join a webcast hosted by BtoB Magazine that will discuss Customer Relationship Management (CRM) strategies that companies need to embrace, especially during tough economic times.

Customers expect more from their hard-earned dollar - more value, more service and more attention. Those companies that stay current with technology improvements and invest in CRM solutions will be at a competitive advantage when the economy bounces back.

Neighborhood America is uniquely positioned to educate businesses on how social media and online communities can play an important role in CRM. The company's Director of CRM and Social Media Strategy, Michael Thomas, will share his expertise about extending the value of CRM systems from transactional data to true interaction that gives customers a voice, while the company remains at the center of the conversation.

Attend the webcast to learn how CRM can:

  •     Increase your revenue opportunities
  •     Help you better understand your customer base
  •     Provide relevant data to your sales force
  •     Improve your marketing strategy

WHO: Michael W. Thomas, Director of CRM & Social Media Strategy at Neighborhood America, and President of the National CRM Association
WHAT: Webcast, Recession Survival Strategies: Why It's Important to Invest in CRM Now
WHEN: Thursday, April 2, 2009; 2:00pm EDT
WHERE: Register to join the webcast at

Want to hear Michael in action? Brent Leary, an authority on CRM, features a podcast with Michael and Microsoft's Amir Capriles discussing Social CRM in practice on Brent's Social CRM Blog. Visit

About Neighborhood America
Neighborhood America's ELAvate solution won the 2008 CODiE Award for the software industry's 'Best Social Networking Solution' for enterprises, and was recently named a finalist in 2009. Our solutions are designed to solve important organizational challenges and enable our business and government customers to build stronger consumer relationships, increase efficiency, drive productivity and improve financial performance. Additionally, we support our customers with expert consulting services to ensure that they are maximizing the benefits from their social media strategy and our solutions. Learn more about our company by visiting:


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