When we set out to create a campaign for a client, the goal is always that it works and works well for them. That's the true test of an idea
Louisville, Kentucky (PRWEB) March 31, 2009
LeapFrog Interactive, a full-service interactive agency, is pleased to announce that it has won six Interactive Advertising Awards for its work for Lily of France. These honors were part of the Web Marketing Association's WebAwards, the premier award event for Web developers and marketers worldwide.
The Web Marketing Association was founded in 1997 with the intention of setting a high standard for interactive marketing and website development. Its WebAwards recognize excellence in both these disciplines.
LeapFrog received awards for Best Retail Online Campaign, Best Shopping Online Campaign, Best Shopping Website, and OutstandingWebsites for various elements of its Lily of France "Find Your Sexy Style" campaign. LeapFrog also received honors for Best Retail Integrated Ad Campaign and Outstanding Integrated Ad Campaign. Each of these awards considers all elements of a campaign and their overall creativity and effectiveness as a whole.
"When we set out to create a campaign for a client, the goal is always that it works and works well for them. That's the true test of an idea," said Alan Gilleo, LeapFrog Interactive's Chief Digital Officer and Executive Creative Director. "When the work then wins an award or multiple awards in this case, it's the icing on the cake."
This latest set of awards for LeapFrog's Lily of France work brings the total won for the campaign to 13. The campaign had previously won Gold and Silver W3 Awards, the 2008 American Business Award, and an Addy® Award.
About LeapFrog Interactive
LeapFrog Interactive (http://www.leapfroginteractive.com) is a performance-driven interactive agency that creates powerful and innovative marketing initiatives for major brands in the consumer retail, fashion and entertainment, food and beverage, and financial markets.
With offices in Louisville and Boston, LeapFrog works with clients from coast to coast, including McGraw-Hill, Lily of France, Sutter Home, Tommy Hilfiger, Axcess Financial, and Graco.
About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet.
Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world.