AboutCurves.com Launches New Website Design to Help Customers Worldwide

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AboutCurves.com, a leading online retailer of plus size lingerie, launches a completely redesigned website, tailoring the shopping experience to customer needs and setting the standard as a family business who is conscious of the needs of the plus size community in this global economy.

AboutCurves.com, plus size lingerie experts, announced the launch of their redesigned website, http://www.aboutcurves.com. The site features many new improvements. A secure one-page checkout allows shoppers to purchase items with confidence and ease, while a streamlined loyalty program makes it easier for customers to get rewards for shopping. In addition, the website includes social features to engage the plus size community, and an updated design that reflects the company's philosophy.

The new site features Power Search, which allows customers to search by color, by feature, and by size. In conjunction with real time inventory, the Power Search only finds products that are currently in stock and ready to ship. This indicates the company's dedication to customer service, as Robin Bryan Culver, partner for AboutCurves.com, explains: "With our new site, a customer can search for something in purple with underwire in a size 3X, and every product we show them can be at their door in two days. We believe it's important not to show our customers products that are out of stock or not available in their size."

The expanded Wish List feature allows customers to save their favorite products and, if they choose, make the list available to friends and family. "We have a lot of bridal customers, so the Wish List if perfect for a bridal shower," states KC Culver, Robin's partner. "We also know that men aren't always the best at picking out lingerie. With the Wish List, a woman can pick out the items she likes in the sizes she wants and send that list via e-mail. That way, her lover can pick something from the list, and be romantic while taking out the guesswork."

The community-focused site offers a blog, which allows customers to discuss plus size life and keep up with company news, as well as a special section dedicated exclusively to men, to help them choose the perfect piece of lingerie.

"Our new website is more streamlined and user-friendly, and really serves as a model for what customers expect when they shop online," says Bryan Culver. "With the new AboutCurves.com, customers will be able to stay up-to-date on new products and trends, services and company news, and have a better understanding of About Curves' mission."

The site also features a growing community of links to a number of related websites, which should reflect the interests of an increasingly global customer base.

The website remains consistent with About Curves' tradition of customer focus, and its commitment to the communities it serves.

About The Company:
About Curves was started in 2001 by a mother-daughter team who were frustrated by the lack of options available to women who do not fit the "model mold." Their mission is to provide women with the ability to feel sexy and to encourage women of all shapes and sizes to celebrate their curves.

Every product offered by About Curves is personally approved by a team of discriminating shoppers, and then modeled by plus size women in About Curves' very own photo shoots. The owners pride themselves on their insistence that women should not be made to squeeze their bodies into outfits that are uncomfortable, disrespectful, or poorly made.

The webstore now offers over 300 different products. The line includes traditional lingerie, including babydolls, bustiers and corsets, gowns, chemises, camisole sets, and teddies, as well as specializing in robe sets and bridal lingerie. The new expanded line also includes costumes, body products, feather products, and shoes.

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ROBIN BRYAN CULVER
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