We’ve received a tremendous response to our dealership offerings.
Brockton, MA (Vocus) March 31, 2009
Basement Technologies dealer network is surging during this economic recession. With many contractors facing declining revenue streams, basement waterproofing continues to offer an additional profit center due to the need-based versus want-based nature of the product and service. The major benefit contractors get by joining the dealer network is the proven system and business model that allows them to eliminate the traditional learning curve associated with the start of a new business venture in their own protected territory.
James Pratt, the founder and president of Basement Technologies, has over 26 years experience in basement waterproofing. Headquartered in Brockton, MA, the model company, Boston Basement Technologies has installed nearly 300,000 systems in the greater Boston area. Basement Technologies has six Federal Patents and fourteen Patents pending with thirteen Federally Registered trademarks and eight Federal Trademarks pending.
This patented system is a key to the prosperity of the dealers. A typical installation will take just one day, with tremendous labor savings. Additionally, the system is guaranteed for life, offering peace of mind to the customer.
When a new dealer joins the Basement Technologies network, ensuring their success is the top priority. During the initial 5 day corporate training class, every aspect of the business is covered, from administration, warehousing, sales, dispatch and of course installation. “If each Dealer follows our model company in Boston, there is no doubt that each Dealer will dominate their respective market”, says Pratt, the owner of Basement Technologies. In addition, dealers have access to 24/7 technical support, field sales training, quarterly sales and ethics training and annual dealer conventions. Each new dealer receives comprehensive operating manuals and training DVD’s, unparalleled in a franchise or dealer network.
Realizing that many contractors need sales support to ramp up their operations, Basement Technologies recently added a Sales Field Manager to their dealer support department. By offering dealers a sales system and teaching that system in real situations in the dealers’ territory, the commitment to growth of each dealer is evident. The company also provides in house marketing and design services.
Jim Lewis of Patriot Dry Basement Waterproofing recently joined the dealer network. “When I projected sunroom sales to drop again this year, I realized I needed to add an additional profit center. I had not considered basement waterproofing, but after visiting the company and seeing firsthand the support network and patented process, it was an easy decision to move forward. Best of all, I received much more than I expected.”
According to Josh Brown, Basement Technologies Director of Dealer Development, “We’ve received a tremendous response to our dealership offerings.” He continues, “We are currently bringing new dealers on at a rate of 3-5 dealers per week. We expect that by the end of this year we’ll have over 200 dealers in our network.” “We're very particular about who we let into our organization,” Brown said. “People qualifying for one of our dealerships must have the financial stability to be able to expand and grow.” Additionally, prospects must have high standards and be in good standing with their licensing board of contractors and the Better Business Bureau, he said.
The initial investment to become part of the dealer network ranges from $19,900 to $89,500, depending on the size of the territory as well as other factors. Unlike a franchise, there are no other financial commitments such as royalty fees and yearly renewals. The initial investment includes product, initial training and lifetime support.
Roderick Molleur, Marketing and Relations