New York, NY (PRWEB) March 31, 2009
Snooth, the world's largest and most comprehensive wine site, today announced a partnership with leading industry publication, Wine & Spirits Magazine.
Under the terms of the agreement, the publication will add the past 2 years of proprietary scores, as well as the forthcoming year of reviews and scores to the Snooth database, allowing users of the site access to a deeper level of information about their favorite wines.
"This is a significant milestone as we continue to build a broader, editorially focused experience for our users," said Philip James, CEO of Snooth. "Through this partnership, we will have access to some of the most knowledgeable wine writing around, as well as a significant cache of reviews and tasting notes."
Josh Greene, publisher of W&S comments, "We believe Snooth has created a terrific platform for users to share wine information and learn from each other. This partnership will bring our critics into the mix, while introducing our magazine to a new community of readers."
Following the integration of Wine & Spirits Magazine's content, Snooth's database will contain over 2 million reviews, with approximately 2.5 million searches being run per month.
The provisions of the partnership also include cross promotional marketing initiatives, advertising and discounted subscriptions for Snooth users.
Launched in June 2007, Snooth is a highly interactive, social database of the world's wines, offering both casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, as well as seamlessly buy from a global network of over 11,000 merchants.
Users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, or by region or producer. Snooth's recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.
Please visit http://www.snooth.com for more information.
About Wine and Spirits Magazine
Founded in 1982, Wine & Spirits Magazine is published eight times a year and read by over 200,000 members of America's wine community. Consumers and wine professionals read the magazine for information on wine and spirits, including articles on established and up-and-coming regions and producers, the art and science of viticulture, restaurant and industry happenings and food and wine pairing. Wine & Spirits, the only American wine publication to win the James Beard award five times for excellence in wine writing, evaluates more than 9,000 bottlings every year.
For more info visit http://www.wineandspiritsmagazine.com