Cablevision's Power To Learn Marks 10th Anniversary Integrating Technology Into Education For Millions Of Students, Parents And Teachers In The Tri-State Area

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Cablevision Launches Anniversary Essay Contest That Includes Chance to Win One of Five Home Technology Makeovers With 10 Prizes to Celebrate 10 Years

We anticipate a great response to the essay contest and look forward to hearing from families on how technology has enhanced learning, both at home and in the classroom

Cablevision's Power to Learn education initiative is celebrating its 10th anniversary of supporting K-12 education in the tri-state region through technology, the company announced today. A nationally recognized education program, Power to Learn reaches over one million students, parents, and teachers annually and each year serves as a critical educational resource at the forefront of technology-enabled learning. Beyond the classroom, Power to Learn also provides services to approximately 500 public libraries.

To celebrate the 10th anniversary of Power to Learn, Cablevision has announced "The Power to Learn Optimum Technology Makeover" essay contest. Families are invited to submit an essay of 500 words or less focused on technology's significant impact on learning, both at home and at school. Five families in Cablevision's service area will win the Grand Prize of a complete home technology makeover that includes 10 prizes to celebrate 10 years, including a 42" HDTV, an Apple MacBook, an iPod touch and much more. All prizes will be personally delivered and installed by Optimum. Essays will be judged on originality and creativity by a panel of judges. The contest will launch on March 23rd and all entries will be submitted through the website. More information on entering the "The Power to Learn Optimum Technology Makeover" essay contest is available by visiting

"Power to Learn began ten years ago as a means of using state-of-the-art technology to enrich learning in school and at home and to empower the digital generation," noted John Bickham, Cablevision's President of Cable & Communications. "While our mission remains the same, what has changed in ten years is the scope of technology at our disposal and the growing number of schools and libraries benefiting from our services. Cablevision is pleased to offer this significant resource and remains committed to providing children with the best skills and opportunities for the future."

"We anticipate a great response to the essay contest and look forward to hearing from families on how technology has enhanced learning, both at home and in the classroom," noted Trent Anderson, Cablevision's Vice President of Education. "Because technology is integral to learning in any environment, we are pleased to give five tri-state area families a complete home technology makeover, to continue to facilitate the home-school connection."

In addition to providing technology and curriculum, Power to Learn takes a proactive role in celebrating schools throughout the tri-state region by organizing student-led presentations on timely and relevant issues, highlighting the role of technology in the learning process. Furthermore, these Power to Learn events often draw the support and active participation of state and locally elected officials, providing students with a unique opportunity to meet and engage with community leaders.

Power to Learn empowers learning in a digital world by providing schools/libraries with free access to Cablevision's state-of-the-art technology, working together with teachers to integrate technology into the curriculum, offering parents resources to assist their children with learning, and providing teachers with free online resources at the Power to Learn website,, creating unique content and programs that harness the power of technology for learning. Key programs include:

Triple Play for Education - An industry first, Power to Learn's "Triple Play for Education" is available free of charge to more than 4,000 schools within the company's service area in New York, New Jersey and Connecticut. This initiative gives students and teachers access to Cablevision's full suite of cable television, high-speed Internet and digital voice-over-cable services for educational use. In addition, teachers, students and parents benefit from innovative educational content and tools available on, a broadband Web resource dedicated to facilitating K-12 learning and the home-school connection.

Internet Smarts - A forum for teachers and parents to work with children on appropriate and safe Internet use. Online, interactive case studies explore important topics in Internet use at school and at home, allowing students to examine issues affecting schoolwork, class papers, entertainment activities and online safety. Once the curriculum is completed, students, classes and schools are certified "Internet Smart." Power to Learn also produces a family resource book - "Internet Smarts: Safeguarding your Children in Cyberspace" - designed to provide parents with quick, but important, tips and suggestions.

The Challenge - A Jeopardy-like academic competition for the top high school students in the tri-state area that airs weekly on Cablevision's News 12. The competition has grown from a dozen schools on Long Island 10 years ago to more than 180 schools participating in 2008-2009. Schools vie each week to continue on in the competition that results in the best teams from each region facing off against each other. Regional champions then compete for the title of Tri-State Champion. The winning team in each region receives $2500, while the school winning the Tri-State Championship receives $10,000, plus $500 for each team member participating in the championship match.

Madison Square Garden

Knicks Read-to-Achieve @ - In partnership with Madison Square Garden properties, this online literacy destination is designed to help motivate children to read by rewarding their achievements with incentives and personalized postcards from their favorite New York Knicks and New York Liberty players. Over 100 classrooms (more than 300 students) participate every year in this program. Power to Learn's summer reading initiative, through dozens of public libraries participating in the program, reaches thousands of students.

Rangers Math M.V.P.s - Designed for fifth and sixth grade math students, the Rangers math M.V.P.s program provides standards-based math curriculum in three multi-lesson units to reinforce concepts being covered in the classroom in a fun and accessible way. There are more than 50 classes participating across the tri-state area. Students receive incentives such as Rangers items, and opportunities for visits from the NY Rangers Road Tour, featuring interactive games and activities.

About Cablevision
Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media and entertainment companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO TV® digital television, Optimum Online® high-speed Internet, Optimum Voice® digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision operates several successful programming businesses, including AMC, IFC, Sundance Channel and WE tv, through Rainbow Media Holdings LLC, and serves the New York area as publisher of Newsday and other niche publications through Newsday Media Group. In addition to these businesses, Cablevision owns Madison Square Garden and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall, the Beacon Theatre, and the Chicago Theatre, and owns and operates Clearview Cinemas.


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