San Diego, California (PRWEB) March 31, 2009
Three years after embarking on an overhaul of its popular DocShop website, Einstein Industries announced that the number of visitors to the website has doubled over the past 18 months. This is particularly impressive considering that, unlike many other online directories, DocShop focuses on achieving "organic" search engine positions - that is, Einstein Industries does not purchase sponsored positions on the major search engines, but rather trusts that the quality of its content will be rewarded with naturally high rankings.
This philosophy has paid tremendous dividends for both DocShop and consumers searching for reputable healthcare professionals on the Internet. As a result of careful market research, proprietary search engine optimization strategies, and the sheer quality and quantity of useful medical information contained within the site, DocShop can be found on the top pages of Google™, Yahoo!®, and MSN® under hundreds of thousands of keyword searches, including high-traffic root terms (such as "cosmetic surgery"), root-term-plus-location phrases (such as "LASIK Miami"), and long-tail search terms (terms that, individually, generate less general traffic but yield greater rates of conversion).
According to a 2004 study by iProspect, "Across the four search engines - Google™, Yahoo!®, MSN®, and AOL® - 60.5% [of users studied] clicked on a natural (or "organic"…) search result, while 39.5% clicked on a paid search advertisement." This reinforces the theory that Internet users tend to trust websites that rank organically above those that pay for their high position, which is ensured regardless of quality.
At present, the marketing and Internet technology professionals at Einstein Industries are continuing to test and refine DocShop in an effort to improve on the site's already substantial conversion rates. Einstein Industries' engineering team has created, and is continuing to develop and test, new, breakthrough technologies to augment currently available analytics tools. The company's corps of search engine analysts is using "heat maps," geo-targeting and other tools to better understand the behaviors and needs of online consumers based on geographic and other demographic information. The goal is to maintain the reputation of DocShop as the most relevant and user-friendly healthcare information resource and directory on the Internet.
Since its launch in the mid-1990s, DocShop has connected hundreds of thousands of people from throughout the world with the most trusted and experienced healthcare professionals in their local areas. For further information about DocShop, please visit http://www.docshop.com or contact Delana Ricasa, public relations representative for Einstein Industries, Inc.
About Einstein Industries:
Einstein Industries operates out of San Diego, California. In addition to providing consumers with medical information through DocShop, Einstein Industries builds and hosts customized websites and offers a variety of products and services for medical practices that wish to establish a greater online presence.
Delana Ricasa, Public Relations
Einstein Industries, Inc.