Second Life Creator, Linden Lab, Selects Jive Social Business Software for Its New Blogs

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Jive announces that Linden Lab®, the creator of the popular online 3D virtual world Second Life®, launched a new way to communicate with its community with help from Jive Social Business Software.

It's satisfying to see an innovative company like Linden Lab leveraging Social Business Software to better connect with its customers and partners

Jive, the Social Business Software leader, announced that Linden Lab®, the creator of the popular online 3D virtual world Second Life®, launched a new way to communicate with its community with help from Jive Social Business Software.

Linden Lab recognizes the needs of the Second Life community and what it means to be social online. Second Life has effectively transformed how many individuals connect and interact with each other and with businesses online. As the global community of Second Life users, or Residents, continues to grow, Linden Lab sought to strengthen its channels outside of Second Life to more effectively communicate its vision, policies, and roadmap for the virtual world. Linden Lab looked to Jive Social Business Software to provide the platform for this communication.

Using Jive, Linden Lab established a new company blog, which includes everything from executive policies and announcements, to new product and feature releases, to the most interesting new locations and experiences in Second Life. Additionally, the blog provides a great way for Residents to interact directly with Linden Lab's functional teams. The company plans to expand its community offering using Jive Social Business Software to include new forum conversations, enhanced social networking software functionality, and secure discussion spaces to interact with niche groups like the Second Life Solution Providers.

Linden Lab analyzed a variety of social solutions prior to selecting Jive. Linden Lab selected Jive for its:

  •      Breadth of functionality and social features
  •     Ease of use
  •     Proven business value and success in large enterprises

"As Linden Lab and the Second Life community continue to grow, it is important to our business that we remain open and transparent with our Residents," said Catherine Smith, Director of Marketing Communications at Linden Lab. "Jive allows us to continue to engage in conversations with our Residents and create more distinct communities around the subjects in which they are most interested."

"It's satisfying to see an innovative company like Linden Lab leveraging Social Business Software to better connect with its customers and partners," said Dave Hersh, CEO, Jive Software. "In these economic times we see many leading organizations like Linden Lab look to Social Business Software as a way to engage and retain their core customer base."

Jive delivers the leading enterprise-class suite of Social Business Software applications for Global 2000 companies and governments. Jive's collaboration software solutions are the first to effectively manage employees, customers and partners on a unified platform. Jive is purpose-built for tens of thousands of users and millions of page views.

About Jive Software
Jive Software is the global leader in Social Business Software. For more information, visit Jive Software at http://www.jivesoftware.com.

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