Allure Las Vegas to Auction Ten High-Rise Residences

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Allure Las Vegas, a 41-story residential condominium tower, will hold a special public auction of ten luxury high-rise units on Saturday, April 18 at 1:00 p.m. Presented by Auction One Las Vegas, this unique, seller-initiated public auction provides the opportunity for interested buyers to purchase a high-rise residence at greatly reduced prices.

We have had tremendous success with our other sales programs and are always looking for creative new ways to attract buyers and deliver value

Allure Las Vegas, a 41-story residential condominium tower, will hold a special public auction of ten luxury high-rise units on Saturday, April 18 at 1:00 p.m. Presented by Auction One Las Vegas, this unique, seller-initiated public auction provides the opportunity for interested buyers to purchase a high-rise residence at greatly reduced prices.

"We only have ten units available for sale through this special process," said Sarah Prinsloo, Vice President of Sales and Marketing for Allure Las Vegas. "These luxury residences are part of a limited group of previously cancelled purchase contracts, wherein the buying parties forfeited a significant portion of their deposits when they cancelled. Thus, Allure's developer is able to offer these units for sale again at great prices."

Strategically located with easy access to Interstate 15, Las Vegas Blvd. and downtown at 200 West Sahara Avenue, the ten Allure residences for auction include studio, one, two and three bedroom residences which range in size from 662 to more than 1,800 square feet.

Allure has been leading the way in luxury high-rise closings. A recent Deutsch Bank report cited Allure as being the most active closer in the past two months and one of only four residential high-rise projects in the resort corridor actively engaged in the closing process.

Allure has remained a leader in sales and closings through their innovative sales and marketing initiatives and competitive pricing. The luxury high-rise development continues to utilize new and inventive sales mechanisms.

"We have had tremendous success with our other sales programs and are always looking for creative new ways to attract buyers and deliver value," said Alan Schachtman, Senior Vice President and Principal of the Fifield Companies. "Our seller-initiated public auction gives us another opportunity to emphasize the great value that can be found at Allure"

Greg Harelson, 30 year veteran of the industry and Auction One Las Vegas Owner and Auctioneer said, "A public auction is an innovative and exciting way to put high-rise home ownership back in the hands of interested buyers. It's truly a win-win situation for both the developer and the buyer as it not only provides a competitive pricing environment for interested homeowners but also creates increased enthusiasm and energy in the market."

The auction is free and open to the public. Interested buyers may register either by calling an Allure agent at 702-699-8998 or on line at http://www.auctiononelasvegas.com or at the live on site auction. The auction will take place Saturday, April 18 in Penthouse #4001 at Allure Las Vegas.

To view the units for auction and to receive an extensive property information package with auction terms and conditions, visit http://www.auctiononelasvegas.com. Additionally, units for auction will be available for viewing at 11:00 a.m. on the day of the auction. Winning bidders are required to have a 15% down payment.

In addition to spacious floor plans, Allure offers, resident storage, valet parking and 24-hour security and wi-fi in all of the public spaces including the spacious outdoor pool deck. Allure has a fiber backbone so all units enjoy a large bandwidth connection available for video and data. Allure is the only completed high-rise residential development in Las Vegas featuring feng shui design.

Allure also offers something unique to this community; Allure Now™, the luxury condominium's signature concierge service. The service aims to provide residents with a personal assistant and lifestyle management expert, and offers everything from assistance with moving in and furnishings to tee times and dinner reservations.    

Allure is a project of The Fifield Companies, in a joint venture with CB Richard Ellis-Strategic Partners, ASF Realty and ABF, Inc. - an Andrew Fonfa investment company.
One of the nation's premier developers of luxury high-rise condominiums, rental apartments and urban office towers, The Fifield Companies has earned a reputation for creating superb living and office environments in some of the country's most renowned locations, including Chicago, Ft. Lauderdale, Los Angeles, San Francisco, Las Vegas and Honolulu. Fifield has developed and built more than 50 projects in the United States worth more than $4 billion. The company also has 10 additional projects under development worth an estimated $1.4 billion.

For information about Allure, visit the website at http://www.AllureLasVegas.com or the on-site sales office and models, or call 702.699.8998. The sales office is open Monday through Saturday from 10 a.m. to 6 p.m., and Sunday from noon to 5 p.m.

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Allen Lester
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