Best Investor Relations Web Site Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Investor Relations Web Design

webaward08.org - The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the investor relations industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "The best Investor Relations Web sites contain more than just financial disclosure regarding a public company. They tell the company story and anticipate future areas for growth using webcasts and audio presentations."

The WebAwards competition judges investor relations web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Investor relations Web sites have been inconsistence with their performance since they joined the WebAwards in 2002. They have outperformed the ISAR index three times and underperformed three times. Investor relations Web sites have missed the criteria benchmark averages in all areas. They are strong in content, copywriting, and ease of use and lag behind in innovation and technology.

The 2008 WebAward for Best Investor Relations web site went to frog design for GE Corporate Web Site

Other past winners include:

  • 2007 POP for Brown-Forman
  • 2006 cramer-krasselt for AirTran e-Annual
  • 2005 Resource Interactive for Limited Brands 2004 Annual Report
  • 2004 VSA Partners, Inc. for Ameritrade Holding Corporation
  • 2003 Evia Helsinki for Metso Annual Reports 2005
  • 2002 Axel Digital for Stora Enso Reports 2001

Companies and organizations wishing to have their investor relations Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at WebAward.org.

To request your copy of the 2009 WebAward ISAR report, please visit: WebAward.org

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries:
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The investor relations industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Investor Relations Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at WebAward.org.

About the WebAwards:
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward.org.

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WILLIAM RICE
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